Topics
The stories ADOTAT is working right now, grouped by thread. Each page sums up what the reporting found and lists every story with a short summary.
Verification and Independence
IAS, DoubleVerify and Nielsen
Integral Ad Science and DoubleVerify sell advertisers the same thing: an independent referee for the impressions they buy.
5 stories
Asellus and Local Sports Streaming
Who authorized the in-game ads
Asellus Group sells advertisers streaming ads placed inside a named team's live game, in a named market.
4 stories
Agency Fees, Rebates and Principal Media
What clients pay and cannot see
Holding companies make a growing share of their money on media they buy and resell, through principal media, rebates and barter, and clients often cannot see the margin.
8 stories
Ad Tech and Child Sexual Abuse Material
Zero tolerance, nineteen months later
In February 2025 the ad industry called the monetization of child sexual abuse material abhorrent and promised zero tolerance.
3 stories
MRC Accreditation
What "we're MRC accredited" covers
The Media Rating Council accredits specific products and metrics, not companies, yet "we're MRC accredited" is how vendors sell.
6 stories
Amazon Ads and the FTC
The soft reserve case
The FTC and a group of states say Amazon raised the price floor in up to 80% of its ad auctions and told advertisers it was competition.
4 stories
TV Measurement and Currency
The Unmeasured desk
Unmeasured is ADOTAT's desk on the numbers TV ad money trades on and who checks them.
8 stories
Ad Sales Chiefs
Profiles of the people who sell the ads
A series of profiles of the executives who run ad revenue at platforms buyers deal with every day: Discord, GumGum, DeepIntent, Roku, Disney, PubMatic and Snap.
7 stories
Privacy, Identity and Malicious Ads
Safari's blocklist and Discover-Tech
Google certified Discover-Tech for six years; Citizen Lab and Confiant say its ads delivered Candiru spyware and stole publishers' first-party cookies.
3 stories
Read by the people who run the industry.
Investigations, executive interviews and the numbers the press releases leave out. Free in your inbox.