Asellus and Local Sports Streaming
What our reporting found
Asellus Group sells advertisers streaming ads placed inside a named team's live game, in a named market. Asked six questions about who sold it those games, Asellus answered none. In part two of the file, a Cox Media proposal put the Georgia "G" on a pitch selling ads "inside" live Bulldogs games, and the school's rights holder says it never signed off. The Field Kits give buyers the questions and checks that ask for the rights, the delivery path and the logs behind a CTV sports buy.
Every story on Asellus and Local Sports Streaming
4 stories, newest first- Cox Pitched "Reserved" Bulldogs Game Ads. Georgia's Rights Holder Says It Gave No Authorization.
A broadcaster put the Georgia "G" on a proposal selling streaming ads "inside" live Bulldogs games. The school's rights holder says it never signed off. Part two of the Asellus file.
- The Field Kit: Asellus Calls a Client's Sighting Proof. Here Are Seven Questions That Ask for the Paper.
Asellus says the proof is a client seeing his own spot. Seven questions ask for the rights, the path and the log behind it.
- Asellus Sells Ads Inside a Named Team's Live Game. It Won't Say Who Authorized Them.
Asellus sells the ordered game, the ordered market and the ordered team. It answered zero of six questions about who sold it the game.
- Thursday Field Kit: The Bid Request Says CTV. Nobody Is Required to Check.
Six checks on your largest CTV deal, the dodge you will hear on each, and the email that ends the dodging.
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