Ad Sales Chiefs
What our reporting found
A series of profiles of the executives who run ad revenue at platforms buyers deal with every day: Discord, GumGum, DeepIntent, Roku, Disney, PubMatic and Snap. Each one sets the executive's record next to what the company's own filings, studies and numbers show.
More coverage: Profiles
Every story on Ad Sales Chiefs
7 stories, newest first- Discord's Ad Chief Lists Three Exits. FaZe Clan Went for $17 Million.
Adam Bauer sold his way through Shazam, GIPHY and FaZe Clan. Now he's selling a 97% completion rate on ads Discord pays gamers to finish.
- GumGum Calls Itself The Mindset Company. Katy Loria Has to Make It Pay.
Katy Loria spent 20 years selling screens buyers underrated, from Nickelodeon to movie theaters to FAST. Now she runs global revenue at a contextual company whose founding bet, the death of the cookie, never happened, and she says the proof points are still coming.
- Lisa Kopp Johnson Sells DeepIntent as Privacy-First. Its Audience FAQ Still Lists IQVIA.
AdExchanger named DeepIntent's chief revenue officer a Top Women in Media & Ad Tech honoree. Her job is to sell prescription-drug targeting while the FTC, the states and the White House all work over the same market, and the company does its own outcome studies.
- Lauren Benedict Sells Roku as TV's Front Door. Fox Is Buying the House for $22 Billion.
Roku's global ad sales chief won Advertising Executive of the Year while her company grew ad revenue 25%. In that same stretch she lost her boss to Paramount, gained a new one from Meta and Snap, and saw Fox agree to buy the company. The study Roku now sells with says 87%.
- Rita Ferro Sold Out Disney's First Super Bowl in 20 Years. Its Streaming Ad Rates Are Falling.
A Cuban-American saleswoman from Miami spent 29 years building Disney's ad machine and now runs the busiest live-events calendar in television. The company's own filings show the streaming business she calls the industry leader is selling more ads at lower prices.
- Megan Ramm Built Uber's Ad Sales Machine. PubMatic Needs It to Sell Past Three Buyers.
PubMatic's new global chief revenue officer helped take Uber Advertising from a $500 million run rate to more than $2 billion. Now she runs every revenue team at a sell-side platform whose three largest buyers account for 59% of its receivables.
- Mary Ann Belliveau Built Reddit's $1 Billion Sales Machine. Snap Needs Another.
Mary Ann Belliveau has spent 25 years teaching big advertisers to take new platforms seriously, and at Reddit she built the team that did it at a billion-dollar scale. At Snap, she has been handed the one job the company admits in writing it hasn't figured out.
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