Phoenix, Arizona Independent. Reader-supported. No paid placement in editorial. Subscribe free

ADOTAT

The publication of record for advertisers

People we cover

Tim Vanderhook

Co-founder and CEO, Viant Technology

Tim Vanderhook co-founded Viant Technology and runs it as chief executive. ADOTAT has covered Viant's outcomes and measurement claims, its measurement stack, its DirecTV inventory, its rivalry with The Trade Desk, and the rule he published for AI buying agents, which outside experts assessed against Viant's own products.

More coverage: ViantMeasurement

ADOTAT reporting on Tim Vanderhook

6 stories, newest first
  1. Viant Says It Measures The Market. It Won't Say How Much Of Its DirecTV Is DirecTV.

    Viant's reps are pitching agencies DirecTV for less than DirecTV charges. DirecTV says that isn't possible. They're both telling the truth, because they aren't selling the same thing.

  2. Tim Vanderhook Wrote The Rule For AI Agents. Eight Experts Say Viant Breaks It.

    Decide, spend, get measured independently, repeat. The panel agreed with every word, then pointed at TVision.

  3. Tim Vanderhook: The Man Who Would Count the Empty Rooms

    The CTV empty-room problem is real. So is the part where Viant now owns the only flashlight.

  5. Viant and the Great CTV Illusion

    A smart company, a coherent strategy, and a market that has shifted the rules.

  6. Special Report: The Vanderhooks and Viant's Secret Playbook

    Betting big on The Trade Desk's stumble.

Also mentioned in

5 stories
  1. IAS Said It Wouldn't Mark Its Own Homework. It Now Owns the Ad Server Viant Runs On.

    The company that sells buyers the transparency report owns the ad server, runs the connection and deducts its fees before the seller gets paid.

  3. The Trade Desk vs. Viant Part II: The War for the Pipes of Advertising

    It's not about ads anymore. It's about who owns the plumbing.

  4. Special Report: Viant vs. The Trade Desk, The Adtech Battle Royale Begins

    Viant's got the match. The Trade Desk built the fuse.

Stories link to the newsletter at new.adotat.com. Corrections and right-of-reply responses to pesach@adotat.com.

Read by the people who run the industry.

Investigations, executive interviews and the numbers the press releases leave out. Free in your inbox.

Subscribe free Unsubscribe anytime. Upgrade to ADOTAT+ for the full investigations.