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People we cover

Sir Martin Sorrell

Founder and executive chairman, S4 Capital; founder of WPP

Sir Martin Sorrell built WPP into the world's largest advertising holding company and ran it until 2018, then founded S4 Capital. ADOTAT has covered S4 Capital's performance and its dealings with the founders whose companies it bought, and Sorrell's public commentary on WPP.

More coverage: S4 CapitalWPPHolding companies

ADOTAT reporting on Sir Martin Sorrell

3 stories, newest first
  1. Is This the End for S4 Capital? The Final Chapter of Sorrell's Tech Dream

    The once mighty ad tech empire faces its most challenging chapter yet.

  2. Sir Martin Sorrell: The Ego That Built the Empire

    Where the vision collapsed, and why the blame can't be outsourced.

Also mentioned in

3 stories
  1. S4 Capital Calls Itself Fixed. It's Withholding $7 Million From The Founders Who Sold It Their Company.

    S4 promoted the man whose lawsuit it's now using to freeze $7 million owed to the founders who sold it a company.

  2. WPP's Stock Jumped 27 Percent. Here's Who Paid For It.

    The market threw a party because the former world's largest ad holding company shrank slightly less than expected.

  3. We Got the Guy Who Invented the Internet Ad to Call BS on Jeff Green

    Why The ADOTAT Show opened Season 9 with John Nardone, the one man in advertising with the receipts to tell The Trade Desk to sit down.

Stories link to the newsletter at new.adotat.com. Corrections and right-of-reply responses to pesach@adotat.com.

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