Andrew Casale
President and CEO, Index Exchange
Andrew Casale runs Index Exchange, one of the largest independent ad exchanges. ADOTAT has covered his case for exchanges as efficient, boring infrastructure, his interest in buying Google's AdX, his campaign against made-for-advertising sites, and how Index Exchange is handling connected TV and Amazon's rise as the biggest bidder on the open web.
“The future destiny of Index is a very boring business…”
Andrew Casale, 2025
The record: He also wants to buy Google's AdX. In September 2026, Judge Brinkema ruled Google does not have to sell it. Read the story
ADOTAT reporting on Andrew Casale
5 stories, newest first- Why Andrew Casale Wants to Buy Google's AdX
The core motivation: reclaiming the exchange layer.
- The Future of Adtech, According to Andrew Casale: Efficient, Boring, and Built to Last
Pipes over hype: Casale's blueprint for a boring-on-purpose ad tech that prints trust, not margin theater.
- Andrew Casale: The Man Who Made Dumb Pipes Look Smart
Still not a DSP, dammit.
Also mentioned in
4 stories- When I Don't Want to Admit I Work in Ad Tech, I Tell People...
A Hall of Fame measurement executive would rather claim a felony than name his job. The industry's own referee gave us the numbers that explain why.
- Commoditization 3.0: The Nicest Thing in Adtech Is About to Become the Worst
The agents are the sewage now.
- Alessandro De Zanche: Why Adtech Whispers Its Best Ideas Anonymously
The sewage, the diamonds, and the hammer.
- Report: Amazon Is Now The #1 Bidder On The Open Web, And A Lot Of Publishers Just Lost The Number They Were Counting On.
How Amazon became publishing's largest single customer.
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