Guide to Affiliate Summit West 2011 in Las Vegas

The time has come again for the affiliate marketing industry to meet in Sin City. My old friends Missy and Shawn have moved their leading event to the glamorous and elegant Wynn as their previous space had no more room. As Shawn pointed out to me yesterday, while much of the industry is contracting, Affiliate Summit keeps on growing and growing.  Next week everyone from affiliate marketers , agencies, networks to wannabe “guru” experts will congregate for a few days to talk about the industry, provide advice and get really drunk while wearing ugly sweater vests.

Many of you will have your first Affiliate Summit in Vegas, while others are old veterans of the seedier parts of the Strip. Still, here is my guide to what to do while in Vegas and what events to actually go to.

Dough4Hoes Party

Sunday January 9th @ Spearmint Rhino.
Pro: Party with the Ads4Dough crew and many of the top cutting edge affiliates at one of the most famous Vegas strip clubs. Ads4Dough has made a name for itself as a simple, easy to use network with great customer service and good payouts.
Cons: Since the economy crumbled in Vegas, all the hot girls have left Spearmint Rhino. Expect acne ridden 38 year old women with alcohol fueled cellulite legs who will bother you with the pickup line “my name is olga, wanna dance?”

ShareASale Party (Pick up an invitation at the Meet Market on Sunday @ the ShareASale Table.)
Sunday January 9th @ Tryst Nightclub
Pro: Won’t have Wickedfire members looking for a circle-jerk.
Cons: Won’t have Wickedfire members.

5th Annual Kick-Off Party
Sunday January 9th @ Wynn
Pro: This get-together from Kevin De Vincenzi of XY7 is always a great place to meet new people in a quieter setting. Kevin’s a great guy with an interesting way of doing business.
Cons: You have to listen to Kevin’s constant impersonation of Robert De Niro from the movie Casino.

Clickbooth’s Blackcard Party
Monday January 10th @ Location TBD
Pro:  Party with Adrant’s Steve Hall and his gaggle of girls that follow him everywhere.
Cons:  This “private” party still doesn’t have a location from what I’m told and Clickbooth CEO John Lemp has promised a strip tease.

The Affiliate Ball
Monday January 10th @ Rio’s Crown Theater
Pro:  Since its sponsored by Blu Cigs, you’ll get to smoke on fake cigarettes all night with the crew of a variety of good networks like Peerfly, ProfitKingsMedia, OJQ, Clickbank, Underground Elephant & Neverblue. This party is being thrown by Darren Blatt famous for his ghetto pimp n’ hoe “Players Ball”
Cons:  You’ll have to go through a metal detector to enter, frisked and perhaps be Chad French’s bitch for the night.

AffiliateSummit TipOff Party
Monday January 10th @ Palms
Pro: Party with the Gleichenhaus brothers of Doubleplay Media as they entertain you. Don’t worry, there is an open bar all night for anyone who comes.
Cons: Something to do with playing with balls that I don’t quite understand.

Sushi Samba @ The Venetian
Pro: Perhaps one of the best sushi places in the Las Vegas, it is a recommended place to take any client, friend or date.
Cons: The girls at the bar who express interest in you, are not really that interested unless you want to spend $800/hour for them to be interested.

JoelRobuchon@ MGM Grant
Pro:  Bar none, one of the top restaurants in Las Vegas. Features an amazing menu with an even better wine list. If you are looking for a place to take that “could be sexy if she lost 30 lbs” chubby affiliate manager that you’ve always wanted to hook up with, here’s the place.
Cons:  Expect to pay about twice the value for the wine, plus deal with a really snooty waiter who might not appreciate your Nebraska accent.

N9 SteakHouse @ the Palms
Pro: One of the few steakhouses in Las Vegas that actually gets it right.  While I lived in Las Vegas, I went there frequently.
Cons:  Expect to have to listen to some 50 year old sugar daddy seated in the booth next to you explain to his paid date why she shouldn’t be ordering her steak “well done.”

Rick’s Las Vegas
PRO: Rick’s has taken over the stripclub scene in Las Vegas and has become the premiere gentleman’s club. This is partially because Howard Stern now frequents the one in New York now,  but also because Rick’s has turned stripclubs from an underground business into a publically traded company.
CONS: Expect to spend some significant money to get a private area.
Email Wylie@ricks.com for a free limo ride. Tell them Pace sent you.

Sponsored by CPAWAY
Booth #413 @ Affiliate Summit

The time has come again for the affiliate marketing industry to meet in Sin City. My old friends Missy and Shawn have moved their leading event to the glamorous and elegant Wynn as their previous space had no more room. As Shawn pointed out to me yesterday, while much of the industry is contracting and events like AD:TECH are shrinking, Affiliate Summit keeps on growing and growing. Next week everyone from affiliate marketers , agencies, networks to wannabe “guru” experts will congregate for a few days to talk about the industry, provide advice and get really drunk while wearing ugly sweater vests.

Many of you will have your first Affiliate Summit in Vegas, while others are old veterans of the seedier parts of the Strip. Still, here is my guide to what to do while in Vegas and what events to actually go to.

Dough4Hoes Party. http://a4d.com/dough4hoes2011/
Sunday January 9th @ Spearmint Rhino.

Pro: Party with the Ads4Dough crew and many of the top cutting edge affiliates at one of the most famous Vegas strip clubs.
Cons: Since the economy crumbled in Vegas, all the hot girls have left Spearmint Rhino. Expect acne ridden 38 year old women with alcohol fueled cellulite legs.

ShareASale Party (Pick up an invitation at the Meet Market on Sunday @ the ShareASale Table.)
Sunday January 9th @ Tryst Nightclub
Pro: Won’t have Wickedfire members looking for a circle-jerk.
Cons: Won’t have Wickedfire members.

Clickbooth’s Blackcard Party http://www.facebook.com/#!/event.php?eid=139555949436017
Monday January 10th @ Location TBD
Pro: Party with Mr. Missy Ward (aka Beaudon Spalding) and Adrant’s Steve Hall and his gaggle of girls that follow him everywhere.
Cons: This “private” party still doesn’t have a location from what I’m told and Clickbooth CEO John Lemp has promised a strip tease.

AffiliateBall
http://www.affiliateball.com/registration
Monday January 10th @ Rio’s Crown Theater
Pro: Since its sponsored by Blu Cigs, you’ll get to smoke on fake cigarettes all night with the crew of a variety of good networks like Peerfly, ProfitKingsMedia, Clickbank, Underground Elephant & Neverblue. This party is being thrown by Darren Blatt famous for his ghetto pimp n’ hoe “Players Ball”
Cons: You’ll have to go through a metal detector to enter, frisked and perhaps be someone’s bitch for the night.

Sushi Samba @ The Venetian
Pro: Perhaps one of the best sushi places in the Las Vegas, it is a recommended place to take any client, friend or date.
Cons: The girls at the bar who express interest in you, are not really that interested unless you want to spend $800/hour for them to be interested.

JoelRobuchon@ @ MGM Grant
http://www.mgmgrand.com/restaurants/joel-robuchon-french-restaurant.aspx
Pro: Bar none, one of the top restaurants in Las Vegas. Features an amazing menu with an even better wine list. If you are looking for a place to take that “could be sexy if she lost 30 lbs” chubby affiliate manager from AKMG that you’ve always wanted to hook up with, here’s the place.
Cons: Expect to pay about twice the value for the wine, plus deal with a really snooty waiter who might not appreciate your Nebraska accent.

N9 SteakHouse @ the Palms
http://www.palms.com/dining/restaurants/n9ne-steakhouse
Pro: One of the few steakhouses in Las Vegas that actually gets it right. While I lived in Las Vegas, I went there frequently.
Cons: Expect to have to listen to some 50 year old sugar daddy seated in the booth next to you explain to his paid date why she shouldn’t be ordering her steak “well done.”

Rick’s Las Vegas http://www.rickslasvegas.com/
PRO: Rick’s has taken over the stripclub scene in Las Vegas and has become the premiere gentleman’s club. This is partially because Howard Stern now frequents the one in New York now, but also because Rick’s has turned stripclubs from an underground business into a publically traded company.
CONS: Expect to spend some significant money to get a private area.
Email Wylie@ricks.com for a free limo ride. Tell them Pace sent you.

What is Affiliate Summit?

So, what is Affiliate Summit? Having survived a canceled flight back from Vegas and the craziness that ensues after being out of the office for a few days, I have finally had the chance to reflect on my experience this year at Affiliate Summit West hosted this year at the Wynn Hotel in Las Vegas.

I find myself thinking about how much the performance-based industry has grown and matured over the past few years. At ASW this year I found myself talking to more and more brands who in the past would have never attended this type of show but now attend since they see affiliate marketing as an integral part of their marketing efforts.

These leading brands are making a statement by putting in the time to understand the space, attend the sessions, and overall get a better understanding on how the affiliate marketing process works. Their presence and dedication really attests to the change in the overall industry.

In terms of publishers, I spoke with more dedicated and professional people who were serious about how they run their business. The newcomers along with the more experienced affiliate marketers were looking to have a business conversation about partnering and working together successfully, rather than looking for ways to just make money quickly.

In addition, affiliate marketers from all over the world were in attendance at this year’s show just proving once again that we live in a global business environment where it is necessary to expand beyond one’s comfort zone. I personally held several conversations where both clients and affiliates were interested in growing their conversions and effective CPMs in Europe and other areas outside of the U.S.

Of course the show was full of a lot of the same faces and companies from previous years but the underlying vibe of the show was more professional due to the increased attention brand advertisers are now putting into the performance-based advertising industry.

While there will always be companies trying to stick to the old way of doing business, I believe that those who are unable to make this change may not survive in our increasingly professional and growing industry. I look forward to continuing to be a part of this ever-changing industry!

—-

Megan Conahan is responsible for training, developing and advising the advertising sales team of Direct Agents, a full service performance-based interactive advertising agency. Megan started with Direct Agents in 2005 and is currently excelling in her role as VP of Advertising Sales. She has played a crucial role in expanding Direct Agents’ client base into the UK and Germany. In 2008, Megan was recognized as a Stevie Awards for women in business finalist. Megan is very active in the online advertising industry and recently spoke at Affiliate Summit West 2011 on the topic of Email Marketing and the Brand.

Five Effective Copywriting Tactics for Affiliate Marketing

There’s a well-known “guru” of marketing (ie, wants to take your money and give you BS) out there who gives a course costing over $5,000. In that course he has “expert” copywriters come and speak about copywriting. One person shared with me their notes and it was identical to this article by one of the most famous copywriters out there. Save yourself $5,000 and read this great article. – Pace

What’s the secret to effective affiliate marketing? It all boils down to engagement.

If you have a page with an affiliate offer that ranks well for searchers in buying mode, that’s pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content and plenty of links.

But don’t forget that the very same content creates engagement with regular readers first. If you’re building authority sites that attract subscribers, you get more than one shot at affiliate revenue. You profit first with your direct readers who trust you, and then continue to generate revenue over time thanks to strategically-placed cross-links and search traffic.

The lowest form of affiliate marketing engagement comes from simply sticking affiliate banner ads on your site. I’m not saying you won’t make any money from those ads, but it’s certainly not the most effective way to capitalize on the relationship with your audience. And banner ads don’t rank in search engines, right?

So let’s take a look a five copy tactics that can bring you immediate and long-term revenue from affiliate programs:

1. Endorsements

A personal endorsement is the strongest way to pre-sell an affiliate offer, assuming your audience values your opinion. Effective endorsements are sincere and enthusiastic based on real experience with the product or service. That’s not to say that people don’t pitch things just for the money, but that can be a dangerous game that erodes your trust and authority if the product or service is poor.

As with any effective copy, endorsements focus on benefits more than features. You might find that picking out the most compelling benefits is easier in a personal endorsement, because you’ve experienced those benefits first hand. Share how a recommended product or service has changed your life for the better, and you’re naturally talking benefits.

2. Reviews

A review differs from an endorsement in tone and structure, but by the end of the piece, you end up with an endorsement nonetheless. Let’s face it… writing up a negative review might be a great way to vent, but it’s not the smartest revenue strategy when it comes to affiliate marketing.

So, as with endorsements, it’s smart to review products and services you actually use and benefit from. From a copy perspective, you add credibility by pointing out how the product or service isn’t perfect (let’s face it, there are very few perfect offerings), and then go on to explain why the imperfection doesn’t negatively impact your perception and enjoyment of the product or service.

3. Tutorials

Years ago, the easiest way to do really well with content-based affiliate marketing was to release a free ebook loaded up with affiliate links and watch it go viral. That strategy can still work, but generally the content must be much stronger, and the affiliate pitches more subtle. Another long-time strategy is the email mini-course, in which you deliver tutorial-style content by autoresponder that ultimately promotes one or more relevant offers.

These days, producing video tutorials that show how to use a product or service are extremely effective at pre-selling affiliate offers. Remember, teaching and selling are closely related, so “how to” content that naturally gets a prospect more comfortable with a purchase is smart. Plus, you can use broader tutorial content as an “ethical bribe” to get people to subscribe to your blog or a targeted sub-list, which allows for multiple relevant offers to be made over time.

4. Bonuses

Using a bonus or special deal approach is a great way to uniquely sweeten an affiliate offer. You essentially promise to add in an additional item if people buy through your link, or you work out a promotional deal with the merchant that only you can deliver. You then work the extra value into your endorsement, review, or announcement with a great headline and benefit-oriented copy.

You’ll see this strategy used quite a bit in competitive pay-per-click situations, and also during big product launches where lots of people are promoting at once. But it’s a really strong strategy anytime, because it demonstrates that you’re focusing on adding value and delivering great deals to your audience.

5. Articles

Can you promote affiliate offers with your regular content? In other words, can you create content that has independent value and also makes you money, no matter where it’s syndicated or scraped?

You can, but it’s tricky. Let me give you an example with an article I wrote last year called How to Create Ebooks That Sell.

In this article I managed to:

  • Create a compelling keyword-rich title
  • Deliver independent value
  • Attract links
  • Generate positive comments
  • Endorse a product while disclosing the affiliate link
  • Make a healthy 4-figure profit immediately
  • Rank for my targeted keyword phrases
  • Collect continued monthly commissions
  • Receive reader emails thanking me for the recommendation

When I spoke at PubCon late last year, I dissected this post and explained everything I did and why. But I think if you simply take a look at it in light of what we’re exploring in this series, you’ll figure it out.

What about Disclosure?

Disclosure of affiliate links has been a hot topic lately. From a pragmatic standpoint, being transparent with your audience can solidify your relationship with them, and that’s really what this is all about. But there are also ethical and legal issues to consider, none of which are cut and dry.

Sponsored by WebTrafficMachines
Learn how to generate SEO based traffic using this proven technique

About the Author:
Brian Clark is the co-founder of Teaching Sells.

How to Create Magnetic Copy to Maximize Your Content Appeal

Getting people to take actions from your content requires a deep connection with your audience.

We all know the need to implement the right tactics to capture the emotion that leads to those desirable actions. Provide valuable content, use ethical SEO (search engine optimization) tactics, give away free eBooks, free webinars, whitepapers, special reports, you name it.

But if you really want to elevate your conversion rate, you need to understand the art and science of content marketing.

You need to figure out what motivates your audience to click here and sign up there.

Why people give their emails away to complete strangers, follow every call-to-action and come back for more.


Let’s look at the 3 keys of creating powerful content to help you increase your product appeal.

Grab and Keep Attention

How do you read newspaper? How about magazines? Do you every sentence of every word from start to finish cover to cover?

If you do, that’s great, but for rest of us we scan.

In today’s drive-by attention grabbing culture, people do judge a book by its cover.

That’s why magnetic copy must have magnetic headlines that get people curious. It should always be organize around benefits, the “what’s in it for me” must jump out at your prospective customers.

This is why content marketing mimics the format of news with powerful headlines, sub-headlines and bullets. Simply put, human beings are wired to tune out advertising because that’s the natural of our brain to detect deceptions.

People have less resistance with news style formatted content than advertising that looks like, well, advertising!

So start getting into the mindset that you need to write effective copy in order to grab and keep attention.

Focus your coy on the results that your customer will get instead of what your product does or the fancy technology behind it. Research your customer’s behaviors, attitudes and demographics.

People only really care about themselves so keep your copy simple to the point and write in a way as if it’s you and one other person that are in conversation.

Your content can break through the noise if it’s interesting and exciting.

Demonstrate Social Proof

Ever since we’re little we associate ourselves with certain type of identifiers. Whether it’s the cloths we wear, the car we drive, the food we eat, the music we listen to, we’re obsessed with being part of a group.

This is human nature and the foundation of our society.

When people first land on your website or visits your social media profile they are looking for validation. The idea of social proof is all about perceived value of your influence and authority.

Who you are, what you do and why should people trust you?

You simply can NOT ignore the fact that people will form opinions in their own mind that reflects the perceived status of your stuff. You literally have less than 10 seconds to make an impression and that’s your instant reputation.

If you want your visitors to stay you must show them you’ve got the goods.

You can do this by leveraging testimonials and user-generated content (UGC) such as reviews or questions and answers (Q&A). Then follow up with some high value stuff that resonates with them right away.

Another method is to show the number of subscribers, comments, retweets or followers you have. The bottom line is that social proof is all about positioning.

Get Them To Take Action

So now you’ve demonstrated your expertise across multiple communities. The next step is to get your audience to take action.

Getting people to take action on the internet is all direct response marketing strategy with effective copywriting techniques. This means integrating measurable call-to-action that gets your visitors to do what it is that you want them to do.

It can be as direct as asking people to buy your product, contact you, input their personal information, share your content or leave a comment.

The trick here is that you must provide enough real value to earn the trust of your prospective customer so you can start building a relationship with them.

People are more likely to do what you ask if you’re open, honest and transparent.

Speak like a friend and stay relevant is the key to motivate people to take action.

The take away: Magnetic copy is about appeal and getting attention not about you or what you know. It’s about becoming your customer and getting people genuinely interested so they will want to know more, see more and take actions that you anticipated by design.

Your customers don’t want your product, service or sign up for anything. What they want is the solution to their problems.

Sure you can create content that appears to do that but ultimately magnetic content helps connecting the dots in all your information to drive out miscommunication.

Real effective content actually does help people and get them the result they want.

How about you? Are you creating content that sticks? Share your top tip for creating effective content in the comments.

Sponsored by Revenue Street.

My ideas are for motivated individuals to do extraordinary things. I write through personal experience, including lessons learned from failures and successes. I believe the road to success is paved with incremental actions from knowledge. And knowledge without actions is just potential power.

9 Essential SEO Tips For Small Business In 2011

The end of a decade is upon us and as we ring in and welcome the new year, we do so by building upon what we have accomplished and hopes of achieving our new goals we have set forth. Social media has broken down the communication barriers and helped to pave the way for small businesses to emerge and thrive. While we continue to see growth amongst users within social media, we cannot overlook the power of search engine optimization and getting found.

Getting found online for small businesses is essential to remain competitive in today’s marketplace. The way consumers search has changed, the way they receive and consume the information has changed through sharing on the various social media platforms and also through the way that the search engines present the results for the search queries. In early 2010 the buzz was optimizing for local search, then, were re-introduced to Bing as they went full speed ahead to attract users and making optimizing for Bing worthwhile though creating more of a niche search. Google was hard at work creating instant search and Google Places and most recently confirming that yes, indeed, they are starting to pay attention to our online activity through the social signals. 2011 promises to be as action packed so enacting the essential SEO tips only keeps you ahead of your competitiors. Google was hard at work creating instant search and Google Places and most recently confirming that yes, indeed, they are starting to pay attention to our online activity through the social signals. 2011 promises to be as action packed so enacting the essential SEO tips only keeps you ahead of your competitiors.

9 Essential SEO Tips for Small Business in 2011

1. Keyword Phrases. One word phrases are a thing of the past. Yes, it is important to have specific keywords targeted as they relate to your brand and overall industry however we have to keep an eye on what phrases people are querying to find us. Delving into your analytics and analyzing how people are finding you and comparing that to what you wish to be found for will help to secure your ranking.

2. Content. The content that you are creating is not only built around keywords, it is built from what people are going to find useful, has a high propensity to be shared and also to be created from what people would want to link to. The content when we think in the different ways it will be viewed enhances how it is created.

3. Mobile Friendly. A site that is not mobile friendly is losing visitors. We have become a mobile dependent society and adapting your site to mobile devices is not only increasing your chances of searchers having the ability to view your site, it is also securing the trust with them as ultimately when we are searching, we want results. The results via a mobile device need to be more immediate and valuable.

4. Local Search. Local search is still a hot topic. Google Places becoming the default for many industry specific searches has changed the way that people are accepting the search results. This is where the biggest change has taken place. Users have had to embrace this search result change. They want results that they feel that they trust. Appearing in the results, starts the trust.

5. Link Building. A link building strategy that encompasses internal and external linking through directories, reciprocal links as well as engaging in social media through commenting on blogs, creating content that is linked to as well as web pages that are a resource to be linked to is going to point to your site through the search engines as a point of reference and increase your rankings.

6. Canonical Pathway. Creating a clear and precise canonical pathway domain sets to avoid multiple page variations (ie http://www.yourwebsitepage vs http://yourwebsitepage and duplications. The search engine spiders crawl and are unable to determine which is the preferred pathway for your site. Establish one pathway.

7. Crawl Frequency. How often are your pages being crawled? Blogs are crawled and ranked very quickly. Internal web pages that are not linked to or updated and have high visit volume are not crawled as frequently. Monitor through your cache how often your pages are being crawled to determine which pages need to be crawled more frequently and this also can give some insight as to when a new page or blog (for those that are not blogging every day) should be posted to ensure that the page is being crawled and indexed when the crawlers are crawling.

8. Photo Alt Tags. Alt tagging photos seems sometimes to be forgotten. The spiders cannot see the photo, but they can see the text that is associated with the photo. Creating alt tags that contain keywords are not only preventing the stop gap for the spiders, it is allowing an extra source for keyword density.

9. Site Speed. The speed in which your site downloads matters. Visitors will click off a site is taking too long to load.The faster the site loads the more time is spent on the site. This not only is attractive to the user, but the speed of a site matters to the search engines. Of course, the content will outweigh the speed but if you have great content that is slow and people will not wait for it, the search engines will not rank it.

These tips are essential to be ready for 2011. Search is only increasing as we see users engaging online for longer periods and having an ability to do so on the run. Mobile usage, desktop/laptop usage while at work and at home will continue to increase. People are online and trust the search engines to give them results. Can the search engines trust you to give them what they need to rank you?

Are you optimized and ready for 2011?

Avoid These 5 Useless Website Promotion Techniques

SitePronews.com- Every owner of a website on planet Earth knows that getting a constant flow of targeted traffic is the key to making money online. The world wide web attracts such a massive number of buyers that regardless of what you sell, you will make some really good money when you have lots of traffic.

Internet marketers are constantly coming up with newer ways to expand their reach across the Internet because no website can survive without enough targeted traffic. In their quest to obtain more of the elusive traffic, the website marketers have come up with some rather creative ways to bring in greater amounts of traffic in a short period of time and with little effort.

My email inbox has been flooded with sales letters promoting some automated software or seldom used secret that promises an explosion of website visitors within 30 days. The disturbing part of all this is that it goes against the teaching of our early years; that nothing good comes easy and there is no quick path to building a successful business. As a result of these promises of abundant website traffic and exploding sales figures, many have abandoned those time tested methods of attracting real targeted website visitors that are prepared to take some kind of action. Keep in mind that website traffic isn’t something that you can just get, but visitors will come to your website when you have something to offer, enticing them to click on your link.

Too many people are cashing in on a person’s desire to get to the top without much effort by offering some really useless website marketing techniques that could actually kill their search engine rankings. The fact is that these are nothing more than ‘Marketing Fads’, that may produce some huge results in the beginning, but when the newness wears off their effectiveness will fade away forever just like the telephone booth.

Remember when pop-ups and pop-under advertising came out years ago? This was the hottest marketing tool since the time of placing fliers on cars in parking lots. However, when everyone in the world started using pop-ups to promote their websites there were windows popping up every time you visited and exited a website. Internet users worldwide got so sick of all those pop-up windows that someone invented pop-up killer software. The search engines even started penalizing websites that were using pop-up scripts and soon after that method of website promotion faded away.

I will attempt to identify and explain some of these useless website promotion techniques that should be avoided at all cost. Using some of these bad website marketing techniques could certainly kill your search engine rankings.

Automatic Search Engine Submission Services

These free search engine submission websites allow you to put in your URL, keywords and a description of your website. You then click Submit believing that your website is on its way to being indexed on thousands of search engines. Not so! First of all, the major search engines require manual submission by hand and even implement coding script to prevent auto submission. Secondly, when you click on that Submit button you have no idea where your website link will end up going. Your website link could be automatically posted to porn or international directory websites that are nothing but a colony of spam links. If Google crawls your website and finds out that you have links to your website coming from other websites with rotten content, then your website will pay the price in low rankings.

There is absolutely no substitute for manually submitting your websites to the search engines directly. You will have complete control over where your link is going, and the search engines will automatically crawl your website to get your title and description.

Auto Submission to Directories and FFA Sites

You may have seen those places that claim you can blast your website to over 2 million websites and directories. As a general rule, please stay away from anyone that uses the word ‘Blast’ because this is just another way of saying Spam. It sounds like you are literally placing your link on millions of other websites and getting tons of instant backlinks to your website. Those FFA or Free For All websites are nothing but a link farm containing links from sites with bad or irrelevant content. The search engines will never see your website as being respectable enough to rank high in the search results if it is affiliated with that type of environment.

Lead Generation Software

I once received an email that said, “Hello Webmaster, My name is John. I have been searching the Internet for some business opportunities and came across your website. I just wanted to know if you are still in business today. Please email me at this_email@emailaddress.com and let me know. Thank you.”

I replied to the person giving them more information about one of our websites. That particular email was forgotten until I received a few other emails with the same content from different names and email addresses. This matter sparked my curiosity and prompted me to do some further investigation to find out why these emails turned up so frequently.

I discovered that this was the work of lead generation software that extracts website links and email addresses from the Internet for any category. You just type the keyword in the search box and the software literally pulls in millions of email addresses. The software even allows you to mass email all those addresses. On the surface it appears to be the perfect way to put your website link in front of millions of people in the same industry as you.

This has the look and smell of spam, but because the one sending the email does not attempt to sell you anything, it’s not quite spam. This marketing technique is not very effective because the email is generic, impersonal and did not give the reader a reason to respond. Your emails should speak to a person’s needs and not just at them. Readers respond to emails if you find a way to reach their interests, giving them a reason to take action.

Backlink Generating Software

Google loves websites that have lots of quality backlinks, considering such links votes on the importance of those sites. Somebody got this crazy idea to automate the link building that Google loves, hoping to get huge numbers of valuable links and move to the top of the search engine results. Google has now gotten smart and has found to way to detect how you are getting your backlinks and even the speed at which you are getting them. So, if you are still buying links or using software to get instant backlinks, then chances are Google will find out and penalize your website. Nothing can substitute for writing valuable content that will automatically attract quality backlinks.

Automated Article Submission and Article Spinning

Writing high quality articles is a great way to attract targeted visitors to your website. Again, someone invented a way to automate this process as well. They came out with article submission software that they claim will automatically submit your written articles to hundreds or even thousands of article directories. There is even software that will take one written article, spin the title and words around, and submit them to more directories. This software sells like hotcakes because people don’t want to do the labor intensive work of writing their own articles and submitting them manually to article directories.

The real, authentic article directories that can syndicate your articles are getting smart and have installed a special code that disallows auto submission of articles. They have also installed a special script that can detect articles that have been spun off from the original. Most of them manually approve articles before they are published in their directory and can easily detect duplicate and spinned content.

Conclusion

Widespread use of these automated website marketing techniques has taken away the need to apply really genuine website promotion that gets real results and replaced it with push-button marketing. You may see some quick and positive results, but only for a short period of time. Treat your website like an infant; give it lots of attention, feed it some healthy content, protect it from dangerous spam activity and let it grow naturally over time.

Deek Ennis is the Founder and CEO of Buildstar Wholesale Resources. Since 2003 they have helped over 100,000 businesses fulfill their wholesale and drop ship product sourcing needs and save money with free worldwide shipping on over 5 million wholesale products. Deek is the author of numerous published articles on internet marketing and business such as, “7 Do It Yourself Techniques to higher Search Engine Rankings” and “How to Avoid Getting Scammed While Buying Wholesale”. Learn how Deek and Buildstar can help fulfill your wholesale product sourcing needs at www.buildstarwholesale.com.

Are Gurus Sabotaging New Affiliates?

Many Gurus have mastered the art of persuasion and have utilized it to their advantage. This in many instances ends up being to the detriment of many newbie affiliates. Though an effective technique used to tap into the desire of the new comer with promises to fulfill their greatest desires in the shortest possible time. This works for two reasons, a guru is perceived as an expert in his field and is therefore trusted. Hence whatever he or she says is taken as achievable. This gives a reassuring feeling to the new learner who desires understanding.

This then raises the question, is it solely the gurus fault or does the newbie have a part to play in the whole dynamics of the sabotage theory? This scenario mimics that of one attempting to perform a single handed clap (as in using one hand to clap). Both parties are required to participate in order to bring about  a response, whether good or not so good.  This applies in a broader context as well, not just for online affiliates. A day to day comparison could be drawn from an elderly person becoming the target of a break in. They become a target only after it has been ascertained that they have multiple weak spots that can be capitalized on.

So how can newbie affiliates combat this onslaught in their state of vulnerability? Let’s look at the illustration earlier I used with the elderly person. Even if the person lives alone but their home is burglar alarmed and has family stopping by on a regular basis. This individual is less likely to be targeted, as the likelihood of  getting caught is higher. Not to say all gurus are dishonest, but being able to differentiate between those who are truly qualified from those that are only seeking to make a quick buck at your expense is important.

It then becomes our responsibility to protect ourselves by making ourselves less vulnerable. In order to do this the newbie needs to be clear about what he or she is trying to achieve. Avoid the temptation to rush in and first sign up for free information to get a feel of the value they offer. This will help to determine if their product is worth the purchase. Look up reviews on the product and get a feel of what users have said about it. This technique has saved me what would have been regretful purchases and time wasted that would only have served as a distraction. The whole point of this is by becoming more responsible and taking control more it will force the gurus to raise their standard in the level of information that they share.

Starting off as a newbie affiliate is both exciting as well as nerve wracking. The truth is it’s like anything new that you try for the first time. A good indicator of how well you will end up doing is determined in the way it all begins. There are those who just rush in without first finding out what to do which usually ends up in tears. There are others who are a bit more cautious and first ask questions from the more experienced affiliates. This gives them a better starting point and a better chance of getting results.

Tip#1. Do Not Rush into it – Too many newbie affiliates end up rushing in without really knowing what to do, resulting in them running around in circles, like a dog chasing his own tail. Eventually it becomes too much and they give up.

Tip#2. Take the Time to Learn How to Successfully Promote Products – There is no single way to promote products and services. This is a personal decision that depends on your ability and your start up budget. Be sure to determine what these are before starting.

Tip#3. Select one method you feel you understand – There are various methods out there that can be used to as promotion vehicles. It is crucial to have an understanding of how they work and how users interact with them as a means of getting the very best out of it.

Tip#4. Stay Focused – To avoid detraction it is best to have a plan put together. This makes it less likely for you to end up working without seeing any results. It is then that you become demotivated and give up.

Tip#5. Put together a plan based on your finance and ability – decide your approach and jot it all down on a notepad as you go along. Keep referring to the notepad to know what your next step will be and to correct steps that went pear shaped.

Tip#6. Implement Through Trial and Error – Write down the process as you go along this will enable you to refer back to what you did and help you quickly identify what is working from what isn’t.

Tip#7. Evaluate and Improve – Tip#6 will make this part of the process much easier. Being able to quickly throw out what doesn’t work will help you to focus and improve what is working. Once you have a satisfactory conversion rate all you have to do is repeat the process with more accuracy.

Using these simple tips will provide a basis from which to launch off. Having clarity to the process and what it entails eliminates the illusion of a get rich quick mentality and enables you to focus on putting in the work necessary to achieve the results you desire.

Sponsored by Deadbeat Super Affiliate

How to Make the Best EDU & Grant AutoResponder

If you’ve never tried the EDU revenue stream, I’m about to teach you a proven and successful way to use the EDU and grant programs from several aff networks to promote the best EDU programs that they have.  I know people who use these techniques and do over $20,000 worth of leads a day and significant profits – because it is easy and there are many traffic sources to support it. What I am going to teach affiliates here is what people include in their $10,000 courses – and frankly, none of them even get it right, or have really good examples. Because I am a nice guy and too lazy to make my own DVD set, here’s all the info you need for free.

STEP #1) Great Landing Page. First of all, you are going to want to make a very good site that will be a landing page for Grants & EDU. One landing page that works really well is below, which is fileyourgrants.com. This is a great example of what can be done. It gets people in the door, get’s them to sign up – and using the grant system is much less competitive than many other edu keywords. Not to say that you wouldn’t want to use edu keywords that actually back out.

This is just a good example – it has a great logo, has a good call to action “Need Help? Don’t Miss out on Grant Money”. The really great part is the “FILL OUT THE FORM BELOW” with the Treasury Check. I would NOT recommend using the treasury check, because of the legal issues regarding this – so might want to check with your attorney. However in general using any logos or anything that represents the government is misleading and possibly illegal. Color wise, this is perfect – blue is the color of authority, which makes people more likely to believe what you are telling the, and red is the call to action. I also really love the reasons part on the bottom, really gets people who might not automaticaly fill it back to reconsider.

Here’s another awesome grant page

Click to expand image

STEP #2) GREAT AUTORESPONDER. Next you will want to make sure to have an auto responder.  I recommend AWeber – if you sign up using this link you will get $1.00 trial to test this out. The auto responder is enormously important in creating programs that work, because it allows you to immediately respond to people who are interested, engage them and get them more involved. I think a great deal of the industry reccomends them, but if you know of something better, please tell me.

The idea of this is to get people to sign up immediately for more information about Grants and Educational programs, send them an offer and then use that data to continually send them product offers over the period of several weeks. The auto responder is a MUST for this (and many other programs that I am going to teach you)

STEP #3) REDIRECT AFTER SIGNUP. After they signup for the program, you will want to immediately redirect them to a page that talks about another similar offer or just redirect them IMMEDIATELY to that offer. There are two possible offers that you can do this for, here are the two offers.

  1. MonetizeIt Promotion #5249 Program Advisor orRevenueStreet offer #274
  2. Envyus Media. #582 Education and Career Center – Gov Grants

I recommend highly that you redirect after the signup DIRECTLY to one of those pages.

STEP #4) SEND AN ACTUAL GUIDE. In the actual auto send them PDF guide to grants and resources about grants, we will talk more about this PDF further on  You will want to send them an email with this guide, a good example is

Welcome to the “YOURSITENAME HERE” – you have made a great decision in applying for grant funding, and we congratulate you for taking the first step. The Government is helping many people like you right now by giving out Government grants that can be used for school, business expenses and other person obligations and expenses. Don’t waste your time and learn more:

STEP 1: Download out Grant Approval Guide (link to a PDF on your site)
STEP 2: See if you qualify for grants on one of the top sites about grants, you  can be awarded for:

  • Federal Grant Programs
  • Pell Grants
  • Need Based Grants
  • Minority Grants
  • Disabled Student Grants
  • Graduate and Doctoral Grants

SEE IF YOU QUALIFY

In this case,link to the EnvyUSMedia 582 Offer in the PDF, or find another one.

Back to the the PDF that you send: you will want to do some research and find how people can apply for grants, make a one page basic guide, you can find all the information on public sources. However, page #2 will be a listing of more offers for them to fill out. Include in that the Grant offer, with the same information as above.

Also push at the end EDU offers by saying things like “If you are looking to go abck to College with your grant, look over these online schools.” Similarly, you may want to end with a good cash advance offer or credit card reduction offer.

This guide will get you a significant amount of the money to be made from your autoresponder. However, over the next few weeks you will want to send them more text messages reminding them of these offers, where to look up grants and other free opportunities for them.

Where can you get the traffic? Almost anywhere, but I highly recommend using 7Search (if you use this link they will match your first deposit). 7Search has tons of keywords that are very useful for this, including cheap grant and government grant keywords. Look at the keyword “College” seems pretty amazing actually.

STEP #5: Send other EDU, Grant and Work from Home offers.
Over the next few weeks, you need to really to send a lot of great EDU and similar offers. I recommend MonetizeIt for most of these offers, because they have a large selection of high paying EDU offers, and you can mix and match them. The real good news here is that just because your subscribers sign up for one, doesn’t mean you can get them back on another. Mix and match the offers.

Here again are the three networks and products you need to sign up for to make this work

1) MonetizeIt
2) EnvyusMedia
3) Revenue Street
4) AWeber
5) 7Search



How to Make Every Monday "Cyber Monday" at 7Search

It’s the New Guy again, back with some insight from the PPC front. Obviously, we are in the middle of the peak shopping season most advertisers efforts are concentrated on grabbing customer’s attention with bargains, free shipping, and all the bells and whistles. The day that gets the most attention is Cyber Monday. Think Black Friday but on every laptop and PC in half the nation.

This year’s sales were over a billion dollars in 24 hours. Many of our advertisers did very well. But how can you get those results on a weekly basis? How can you improve your pay-per-click campaign so that your investment of time and money will pay off all year long?

Lately, I have spoken with several advertisers who have inquired about improving the return on their marketing investment. They want to know how to make their campaign a success. I, unfortunately, can not offer a guaranteed formula for instant pay-per-click success. I can only reinforce the basics of what’s necessary to build a profitable search engine marketing strategy over time. There are certain principles that remain constant no matter the product or service being promoted.

These are some of the fundamentals that I have found to be useful across all categories and verticals:

  1. Bid Competitively: Take a look at where you are placed amongst your competitor’s bids. Are you ranked in the top 3, or the top 5? 7Search.com advertisers will see red flags displayed next to keywords that are receiving poor visibility. In order to be effective, your ad should be visible to as many web surfers as possible. Being displayed amongst other top ranking ads helps immensely. Bidding at least $0.05 will ensure that your ad receives traffic from our affiliate network. 7search constitutes about 20% of our traffic, whereas the remaining 80% comes from our affiliates. Competitive bidding offers you visibility, but you still want to examine your keywords and the results they bring.
  2. Keyword Reports: Under the “Reports” tab, 7Search members will find several great data reporting tools available to them. Running one of the available reports gives you a breakdown of the amount of clicks, impressions, conversions, and overall costs associated with your ad campaigns. The keyword report tells you exactly which keywords are receiving clicks, and shows you the searched phrase that was connected to your keyword. You can use this information to discover what searchers are looking for. You can then cater your site to what is being searched, or find irrelevant keywords to be used in our next area of discussion.
  3. Negative Keywords: These are invaluable because they can save you money! The purpose of adding words to this list is to make sure your ad only receives clicks from relevant searches. For example, if you have a site that sells baby blankets, and you choose “baby” as a keyword, you will receive searches for “Justin Bieber ‘Baby’ lyrics,” to “adult baby costumes.” Adding terms to your NK list will help keep irrelevant searches such as these searches from reaching your site.
  4. Conversion Tracking Code: Adding the code to your website makes it so much easier for you and 7search to examine your results. We can see which keywords are converting, how often, as well as a detailed look into the quality of traffic your ad is receiving. This is also useful in isolating any sources of low-quality traffic.
  5. Using our MakeTop: Bidding competitively, perhaps over several campaigns, can be daunting. We have advertisers with HUNDREDS of campaigns. Instead of monitoring each campaign, and adjusting each keyword bid individually, use our automatic MakeTop. MakeTop is a bid adjustment tool that will set your bids at EITHER first position or a maximum bid amount selected. This allows you to move all your keywords to top position quickly, to increase your click through rate. You don’t have to worry about a bid going past your budget; pick a maximum bid you are comfortable with, and feel free to adjust as you go.

There are some other factors to consider about 7search, as well. We offer custom descriptions and URLs that can be attached to your keywords. These add an extra sales pitch, and an instant link to distinct landing pages, for your audience.

What is the quality of your site? Does it look like a professional, clearly laid out and interesting website? Is it easily navigated? Do you have a secure checkout page, keeping your customer’s personal information safe and secure? Think about what your average surfer will see and feel when they visit your site. Will they be impressed, and hopefully inspired to explore it further?

Taking time to evaluate your progress and activity through out the year will help during the slower periods, and keep you prepared during the busier seasons. Always consider your audience. What products are people talking about? What part of the year are you in? Evaluation and re-evaluating should be a part of your routine, so that every Monday can be a Cyber Monday.

Start a 7Search Campaign here.

Paid Search Versus SEO – The Who, What, and Why

In the world of online advertising two formats reign supreme. Paid advertising, or PPC (Pay per Click) and Organic Optimization, or SEO (Search Engine Optimization), are the two most prevalent traffic generation methods. PPC and SEO have the same objective, which is to drive search engine traffic to your website. Both methods feature many attractive benefits and well as potential hurdles to advertising success.

The PPC advertising model allows businesses the opportunity to generate traffic and grow quickly via the internet. PPC as a medium offers many positives features, as well as some potential negatives to consider when getting started. Some of the positives include:

  • Usability – PPC is very easy to get started. Creating a campaign requires minimal “tech” knowledge.
  • Effectiveness – Paid advertising quickly increases the visibility of your business online. Its use can expose your online business to more potential clients in a shorter amount of time than traditional SEO.
  • Scalability – Your advertisements can be tweaked to allow you to reach a targeted clientele. These optimizations in geographic and/or demographic settings can, in turn, helps attract high quality leads
  • Speed – Campaigns can produce quick results/sales
  • Transparency – Unlike other traditional advertising mediums (i.e. Print, Television), PPC provides analytical data to help users gauge return on investment (ROI).

Some of the drawbacks to managing a PPC campaign include:

  • Time Dedication – Effectively optimizing a paid campaign can be very time consuming.
  • Lack of portability – Strategies that may work for your campaigns on larger engines may not translate successfully with a smaller ppc provider.
  • Risk – PPC advertising advertisers can lose a lot of money if they are not cautious with their bidding strategy. Numerous factors, such as traffic volume fluctuations, multiple traffic matching options, and new traffic partners, can all impact your ROI.
  • Cost – Popular keywords can be expensive to bid for, and if not properly optimized, can damage your budget.
  • Click Fraud – Click Fraud is a very real issue that can affect your campaign performance – especially with high volume search terms. It is important to your bottom line that your PPC provider offer features which help you identify and removes poor performing sources before they destroy your offers.

The major difference with SEO is that it requires the utilization of techniques to position your website to receive traffic from the non-sponsored organic (think FREE) listings whereas PPC exclusively utilizes sponsored (i.e. PAID) listing traffic. SEO can take a long time to show results – in fact it can take up to many months depending on the competitiveness of a keyword phrase. Also, SEO cannot be guaranteed, as changes to a search engines algorithm or requirements may result in lower positioning. For this reason many people choose to focus on PPC in the short term and leave the SEO as a long term strategy.

Ideally, a prosperous long term strategy using both PPC and SEO in conjunction will work best. PPC can drive quick traffic and provide increased web presence to your ads. This instant stream of traffic will allow you to ascertain which keywords convert into sales the best in short order. Then, with that knowledge, an SEO campaign can begin targeting only those keywords which convert into sales so that the users’ website appears organically for those phrases. No matter which version is used, optimization and management is essential to your campaign’s success

Brought to you by 7Search PPC

Making a Holiday Gift Guide

t’s starting to get towards the holidays, and as an affiliate or affiliate network, you need to start thinking about holiday offers. Instead of charging you $2,500 to sign up for my non-existent DVD list, I’m going to give you several great ideas of how you can, as an affiliate (or get your affiliates) to make money this holiday season, plus some ideas of where you can make this work.

1)      First of all you need to create a Kids Holiday Gift Guide. This is extremely important. Get a simple domain like giftguide202.com or something similar. This will be the basis of whatever you do, and it’s important. The webpage should look holiday like, put a bunch of gifts, trees, Santa Claus, toys and a sign up form in the middle “Get the 2010 Holiday Gift Guide with links to where to buy the hottest gifts”

2)      First of all, sign up for an associate program at Amazon.com. yes, the 4-6% that you get isn’t that great, but you are only going to use this as a way to get people in the door and make initial money.

3)      Sign up for PeerFly affiliate network.

4)      Here are the top gifts for 2010 that you need to include.

  1. XBOX Kinnect http://amzn.to/cmQuTK – you want to promote the full console and the feature. The reason is simple, many people will buy the whole thing for their kid and family, and it’s a high level price. You want to talk a bunch about the XBOX Kinnect, and remind people that it’s the hottest gift this season.
  2. CrazyCritters – Get this from Peerfly, offer 1306. It’s not really one of the top gifts, but since the others are, they will trust you that it is, plus it has a high CPA in comparison
  3. Nerf N-Strike Stampede ECS. http://amzn.to/aRvvYu –  mention this is hard to find and that Amazon has a 12% discount on the product!
  4. Dotza Coloring Pens’ At Peerfly 1108
  5. American Dolls are always huge: american doll http://amzn.to/auDztT
  6. Imaginext BIGFOOT the Monster’ by Fisher-Price http://amzn.to/aSmqaO
  7. Matchbox Stinky The Garbage Truck’ by Mattel http://amzn.to/9KdKLN
  8. Zhu Zhu Pets are huge again this year Kung Zhu Pets: Toys & Games http://amzn.to/bDwGfn

You are going to keep the list small, because the main amount of money will not be made on amazon, but instead emailing them in the future with other offers. If you this right however you will make at least 100% from the first mailing on the names that you collect.

5)      You also need to sign up for an autoresponder company, if you haven’t done already. I recommend AWEBER. Signup with this link and it will cost you only one dollar to try out.

6)      You are going to want to pull offer 1740 from Peerfly which is the xbox kinnect giveaway zip/email submit

7)      In your auto responder, set it so that a day later you are going to send an email to anyone who subscribes telling them that you noticed they were interested in this product and you found this site that is giving them away. This will result in a very high CTR and conversion rate – why? Because even if they weren’t interested, they will be because you showed them the day before about this product.

8)      Segment your audience based on their clicks – this is very important. If your subscribers clicked on links for girls items, put that in a separate list from those who clicked on boy’s items.

9)      You have made a list that most likely you can email over and over again and make some good income. In coming days I will show you some boys & girls affiliate programs, with specific offers you can mail in the future. Check out peerfly, you will want to mail your lists based on toy items you find there, and on Amazon, at least once a week with a new product until the holidays.

10)   Sign up for 7Search here. If you sign up with this, they will match the first $100, so yo uwill get $200 worth of credits. Right now there are almost NO Toys, ToysRUs, Christmas Gift type keywords. Use these. Obviously you can use other search engines – but you want to acquire the new signups to your guide as fast as possible, cheap as possible. Each signup should be under $2.00 CPA preferably.



Top Performance Companies Announced: Results of 2010 Survey of Performance Marketing & Affiliate Networks.

The results of the 2010 Survey of Performance Marketing Companies are in. We had a wide variety of companies, tried not to leave any out. While some surveys have only included 10 or so answers, we had over 50 networks and companies to choose from, making the race very close. That being said, there was some clear winners and some surprising contenders in what is becoming a very crowded and competitive marketplace.

Q: . Which networks provide the the best customer service in your opinion?

Third Place: 10.8%: ClickBooth
John Lemp’s Mega Network ClickBooth is always named now as one of the top companies in the industry. Based on the DirectTrack platform, is is clearly the largest network that uses this platform. (Although, they have been test driving other platforms for a possible move) Customer service wise, they have a great professionally trained staff, many of them having been involved with the industry forever.

Second Place: 21.2% Neverblue
NeverBlue has become a monster in the industry, and its affiliate managers are the best. While Samantha Brachat is not the CEO of the company, she has become the face of the company in the marketplace and her team of Affiliate Managers has learned from her amazing skills.

First Place: 26.1% COPEAC
Just a few years ago, many of you never heard of COPEAC. However, Mike Krongel is not the owner of the company, but is the Chief Affiliate Manager, who personally handles many of the affiliate relationships himself.

Q: Which networks do you feel have the best selection of offers, in your opinion?

Third Place: Commission Junction 15.7%
Commission Junction still dominates the mind of most people of what “affiliate marketing” is, and because of that still many affiliates go to it to look over possible offers. If you are looking for an offer to match your website, it’s always a good place to start.

Second Place: 21.9% Neverblue
Again, Neverblue shows its huge influence in the marketplace and a great selection of offers. The staff at Neverblue is always pushing new offers to affiliates, looking for the next mega-affiliate.

First Place: 24.8% COPEAC
COPEAC has scored first place for offers probably because of the “if we don’t have it, we will find it” attitude they have. Affiliates know that the Krongels will always find an offer that fits them if they don’t already have it.

Q:Which networks do you feel are the most ethical in the way they conduct business?

Third Place: 11.9% ClickBooth
ClickBooth has managed to keep itself relatively clean, especially when faced with all the issues in the industry. While many companies out there that are similar jumped on certain bandwagon’s, the Clickbooth legal team kept Lemp safe.

Second Place:   21.9%.COPEAC
COPEAC is known to always stand up for its affiliates. Whenever there is an issue, they go to bat for affiliates often choosing to pay out affiliates even when they are not paid.

First Place:  22.3% Neverblue
With an excellent PR and marketing team, Neverblue has become the face of ethical marketing in the industry. They only beat out COPEAC a bit, but their reputation of ethical market is a keystone to their business.

Q. Which networks do you feel are the best network overall?

Third Place: 14% Commission Junction
Commission Junction will always be listed in surveys because they are Commission Junction. ‘Nuff Said.

Second Place: 20.1% Neverblue
A close second, Neverblue is always a major contender. With their own amazing interface, great customer service, Neverblue is definitely one of the best networks out there.

First Place: 22.1% COPEAC
Mike Krongel has a huge following in the industry and more importantly very loyal affiliates. While he doesn’t throw parties at the playboy mansion, his affiliates know that he makes it up with great payouts and customer service. COPEAC is definitely the new face of performance marketing: professional, honest with great customer service.

CPA Offer Teacher

ADTECH New York has come and gone, and what did we learn this year? Same thing we learned every year: that there are more and more companies entering the space and thus there is more and more need for tools to help weed out the junk. Despite the huge influx of companies in the space, there is a huge growth in new offers in the market plus a continued interest in some oldies.

Peerfly has suddenly become the king of Netflix in the last several months, and is the main source for this still very popular offer. While it’s very hard to get approved to run Netflix, Peerfly founder and CEO Chad French tells me that there is always room for premium networks. Just in case you can’t be approved by Peerfly, there is always the Dandingo offer version of this, just a little bit cheaper.

For the UK space, there are some great Netflix competitors, including ILoveFilm.  Always beautiful Samantha Brachat, the head of the Neverblue mega network tells me that this is becoming one of their most popular offers. There is even a Danish version of the offer! If you happen to have Aussie visitors, Azoogle… sorry, Epic Direct has the BigPond offer which distributes all the great American movies dubbed with really sexy Australian accents.

With the closing of SwipeAuctions, there is a huge need for other affiliate offers in the space. BidCactus is running strong on Ad Angler and PointClickTrack at the same prices. Another company that I hear converts really well is BidSauce which can be found at a really good price at ProfitKingsMedia or Affillion. All of these convert, and the penny auction space is still growing and huge, despite some issues with scammers out there promoting some really bad offers in the space. Stick with the good companies and you’ll be ok.

The dating scene is getting bigger and still more profitable. The reason behind this is simple: more and more people are getting on the internet and because of that they have less time to actually date. Similarly, the stigma regarding online dating has changed so it’s no longer considered weird to have an online dating account.  Large dating sites like Match.com still dominate the space but there is a fast growing niche dating industry that can be quite profitable.

Yes, Granny is on the internet looking to get lucky at Senior People Meeting from Qwik Media. Similarly, if you like a little cushion, there is a wide variety of BBW dating services (that means Big Beautiful Women, for those who aren’t aficionados of the more rotund gals) including BBW Personals. If you looking to mix and match, SinglesNet also offers a really good BBW landing page, says Ryan Eagle of EWA.

If you looking for the long sale but to make a lot of money, there are the high cost of sale dating sites out there like Ashley Madison. Specifically for guys looking for the lonely stay at home mom or the really stressed secretary, Ashley Madison is a great offer offer at Neverblue or TractatusMedia. YeahCPA has an exclusive free trial version of this offer that seems interesting also. Of course, if you prefer out of the Country gals, there is always AnastasiaDate.com. Yes, the Russian gals are gorgeous but you’ll probably need the Babylon translation tool to have any idea what she is saying. If you are promoting that, why not also promote the STD Express tool, for all the at-home STD testing you could need. Just incase something does show up and you need to get rid of it, there is Wartrol, the at home genital wart removal tool. Seriously, they are real offers and they match perfectly.

Are Affiliates in Danger Legally from Affiliate Networks?

Affiliates need to pay attention; your affiliate network’s actions could get you in some serious trouble. If you think that as an affiliate you can just put any advertisement up, regardless of what it’s advertising, regardless of the claims, you are seriously wrong.  Affiliate Networks already have a history of throwing their affiliates under the bus when it comes to lawsuits and blaming “rogue affiliates.” If you are making money from affiliate marketing, you need to examine whether your network is going to cause you financial harm or send you to jail.

I have written about this before: the legal standard is generally that publications are not liable for the bad behavior of their advertisers. The courts have been pretty clear about this and have ruled time and time again that the very act of publishing an advertisement does not make the publisher, for example a newspaper or website, a partner in the advertisements. The only service that the publisher is providing is the actual “space” for the advertisement to be shown.

However, for a publisher to assert this independence, the publisher must be completely separate from the advertiser regarding the claims and content of the advertising.  The publisher must be only selling “space” for the advertiser, not involved with any other decisions whatsoever. Bennet G. Kelley of the Internet Law Center explained to in a brief conversation about this topic, once a publisher gets more involved “there is a potential for greater liability. The greater role one takes the greater risk they take.”

In here comes the problem for many affiliates: since they are not supplying just space but work as “partners” with the affiliate networks and the advertiser, they could be held liable for the content of those advertisements. Depending on their involvement with the advertiser, this means that there is a very real possibility that if the advertiser and the network were named in a civil or criminal action, the affiliate could also be part of that action.

“It is the difference between being passive,” says Kelley “and being an active participant in the process. Once you get involved in the decision making of what the advertisement says you open yourself up to liability.”

If you are an affiliate, you need to examine the affiliate networks that you work with. If you have been concerned in the past with who pays, you need to look at the partnership you are creating. In  our industry there has been a lot of talk about compliance from the network side, networks examining their affiliates. However, as an industry, we need to make sure we are protecting our affiliates from “rogue networks.”

Here are some questions that you need to ask of the networks you work with, plus do your own research.

1)  Has the affiliate network ever been the subject of a government action? This is a sure way to know if the company has some issues legally. While government action doesn’t mean the company is necessarily a bad player, affiliates need to examine why the actions took place. If they are multiple allegations over time from different entities, be very wary of the company. What is going on inside that company that makes them the target over and over again?

2)  Have they been the subject of lawsuits alleging deceptive or other illegal practices?
Lawsuits against affiliate networks aren’t that common actually. Only a few affiliate networks in the last ten years have been involved with civil actions alleging illegal or deceptive practices, so if you are working with one of those companies you need to wonder what they are doing wrong. These actions usually are against companies that like to play on “both sides of the line” meaning that they want to push the boundries, depending on good attorneys to protect them. If you are named in their lawsuit along side of them, are they going to defend you, pay for your attorney? Most likley they will hang you out to dry.

3)  Is the owner a convicted felon or served time in jail for anything over parking tickets?
Examine the person behind the company, is this someone you’d let your kids (if you are that old, or have any) hang out with? If they are sleeze bags that you’d be scared to let in your neighborhood during Halloween, that’s probably a good sign. Yes, this industry has several convicted felons owning affiliate networks and worse, registered sex offenders. You need toe examine a person’s ethics in regards to other people. Do you want to really trust some guy who was caught robbing old ladies of their social security money with your business?

Whatever you decide, realize that your decisions of what affiliate network you work with could affect you in the future. If that affiliate networks gets in trouble, don’t be surprised, especially if run by a scumbag, that you will find yourself also in trouble.