Moburst Says SEO Is Dead. Its Website Gives AI Orders.
Moburst came on The ADOTAT Show billed on the line that SEO is already dead and the future belongs to getting cited by AI. Its co-founder Lior Eldan then said he doesn't think SEO is dead, just wrapped into something bigger, as Google's AI Mode crossed one billion monthly users.
Read the full investigation on ADOTAT →Key findings
- Eldan cited Google's I/O announcement that AI Mode crossed one billion monthly users.
- Moburst offers more than 25 services and found AI models couldn't tell what the agency was, so it split into a house of brands.
- Its brands include Uproar for PR, Kitcaster for podcast booking and Layer for websites and apps.
- Eldan called AI search an existential threat to agencies and said the WPP model could die within five to fifteen years.
- Moburst plans more acquisitions to own a brand's digital footprint, the inputs AI models use to judge it.
On the record
“LLMs kind of have a hard time comprehending what's the truth, and usually will just skip on to the next one.”
“If you're not there, then you're non-existent for the LLMs.”
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