Cox Promised Ads Inside the Bulldogs Game. Even the Buyer Knew Better.
Cox Media Group pitched an Atlanta advertiser "reserved inventory to ensure delivery" inside live Georgia Bulldogs games. Georgia's rights holder says it authorized no one, and the advertiser turned it down because she knew it could not be guaranteed.
Read the full investigation on ADOTAT →Key findings
- In an Asellus 2025 NFL season report, 79% of impressions landed in the kickoff hour and about 3% after hour two.
- A sample Asellus report shows 596 rows where completed views exceed impressions.
- Asellus told a buyer in writing it takes no deal IDs, no third-party tags and receives no break data.
- Cox paid $880,000 under a 20-year FTC order, finalized August 2026, barring misrepresentation of its ad services.
- None of the ten platforms Asellus names as inventory sources has confirmed a relationship on the record.
On the record
“A 'guaranteed' placement inside a specific team's live game is an objective, verifiable representation. It is not sales puffery.”
“An immediate red flag.”
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