From the ADOTAT archive, April 2023
Will the Advertising Industry Collapse in 2024?
After Silicon Valley Bank and Signature Bank failed in March 2023, publishers and ad tech firms faced cash flow shocks. ADOTAT covered how companies like Kargo and Adagio paid publishers early, and whether the industry could absorb the hit.
Questions and answers
How did the SVB collapse affect advertising?
Ad tech firms and publishers with deposits at SVB or Signature faced frozen cash, and payment chains that depend on fast settlements were disrupted.
Did the ad industry collapse in 2024?
No. Spending grew in 2024, led by retail media, CTV and the largest platforms, though smaller ad tech firms consolidated.
What ADOTAT has covered since
The original article
Will the Advertising Industry Collapse in 2024?, by Adotat Staff, first published on ADOTAT in April 2023.
About ADOTAT
ADOTAT is an independent, reader-supported publication covering advertising technology, ad fraud, programmatic economics and the holding companies that run the business. Founded and published from Phoenix, Arizona, by Pesach Lattin, a former Secret Service Electronic Crimes Task Force investigator, co-founder of LeadsCon and former CEO of the ad network Vizi. ADOTAT takes no paid placement in editorial. Subscribe free or read the full archive.
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