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From the ADOTAT archive, October 2022

Q&A With Fred Godfrey, CEO and Co-Founder of Origin Media

By Pesach Lattin · Originally published October 2022 · Updated November 2026

Fred Godfrey, a twice-acquired founder, co-founded Origin in Seattle in 2018 after working in strategic partnerships at E.W. Scripps. Origin builds interactive creative formats for connected TV.

Questions and answers

Who is Fred Godfrey?

Co-founder and CEO of Origin, a CTV creative technology company, and a former E.W. Scripps strategic partnerships executive.

What does Origin do?

Origin builds interactive and shoppable ad formats for connected TV.

What ADOTAT has covered since

The original article

Q&A With Fred Godfrey, CEO and Co-Founder of Origin Media, by Pesach Lattin, first published on ADOTAT in October 2022.

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About ADOTAT

ADOTAT is an independent, reader-supported publication covering advertising technology, ad fraud, programmatic economics and the holding companies that run the business. Founded and published from Phoenix, Arizona, by Pesach Lattin, a former Secret Service Electronic Crimes Task Force investigator, co-founder of LeadsCon and former CEO of the ad network Vizi. ADOTAT takes no paid placement in editorial. Subscribe free or read the full archive.

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