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Tag:Yahoo

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Marketing Madness

Inside Yahoo’s Massive Advertising Layoffs

A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific...
Adotat Staff -
Marketing Madness

Yahoo Announces New Native Ad Experience for Marketers

If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having...
Pesach Lattin -
Marketing Madness

Alert: Verizon Purchasing Yahoo for $4.8 Billion

It seems like there has been rumor, news and other reports of Yahoo attempting to sell their business for a long time, but all...
Pesach Lattin -
Marketing Madness

Goodbye Marrisa Mayer from Yahoo

Yahoo has just completed their annual meeting, and while there was some good news discussed, it was largely focused on the companies troubles over...
Pesach Lattin -
Marketing Madness

Twitter & Yahoo Meet for Possible Merger Talks

High level executives from Yahoo, including CEO Marissa Mayer, met with other ranking representatives from Twitter to discuss the possibility of a merger last...
Pesach Lattin -
Marketing Madness

Verizon Bids $3 Billion for Yahoo

Verizon Communications Inc plans to submit a second-round bid of around $3 billion for Yahoo Inc's core internet business, the Wall Street Journal reported,...
Pesach Lattin -
Marketing Madness

Yahoo Claims to Own Facebook

As we predicted last month, Yahoo has decided to move forward and sue Facebook over claims that Facebook is infringing on a wide range...
Pesach Lattin -
Marketing Madness

Facebook Owes Us Billions Claims Yahoo

In an interesting twist, Yahoo has come out with a claim that Facebook is infringing on up to 20 different patents that they own,...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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