Monday, December 23, 2024

Tag:wtf

Accenture Just Makes Shit Up

First, let's ignore the fact that we've just learned that advertising agencies seem to be engaged in price fixing in order to ad more...

Unruly Rolling Out Holistic Emotional Measurement for Video Ads

When creating video ads, few things are as important as being able to elicit an emotional response from the viewers.  Unfortunately, it is not...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...