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UrbanObserver
UrbanObserver
Tuesday, October 29, 2024
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Marketing Madness
Unruly Rolling Out Holistic Emotional Measurement for Video Ads
When creating video ads, few things are as important as being able to elicit an emotional response from the viewers. Unfortunately, it is not...
Pesach Lattin
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2016-09-19
Latest news
Leaders
2024-10-29
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while...
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Adtech
2024-10-29
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope....
Adtech
2024-10-29
AdTech’s Great Purge: The Last Stand of the Bloat Masters
Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent...
Must read
Leaders
2024-10-29
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join...
Adtech
2024-10-29
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give...