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UrbanObserver
UrbanObserver
Friday, November 22, 2024
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Tag:
viewability
Marketing Madness
What’s the Bigger Issue? Viewability or Fraud?
When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will...
Pesach Lattin
-
2017-03-10
Marketing Madness
90% Hate Programmatic Contracts
Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective. It...
Pesach Lattin
-
2017-02-03
Latest news
Adtech
2024-11-22
Disney Gets Dirty: Playing in Programmatic’s Muddy Waters
Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech
2024-11-21
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech
2024-11-21
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...
Must read
Adtech
2024-11-21
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe...
Adtech
2024-11-21
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream
When I resurrected this newsletter from the ashes of...