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Marketing Madness

Pandora to Utilize Muted Video Ads

The highly popular music streaming service, Pandora, will begin rolling out it new advertising format beginning January 19, 2017. The new format, Responsive Mobile...
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Marketing Madness

Adobe Ups The Ante With Acquisition Of TubeMogul

Last week, Adobe came to an agreement to purchase TubeMogul, which offers a DSP (Demand Side Platform) that allows advertisers to purchase and plan...
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Marketing Madness

Facebook’s New Average Watch Times Metrics Provide Great Information

Facebook’s calculations concerning how much time people spend watching a particular video that you post have always been rather confusing.  They often over calculated...
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Marketing Madness

Periscope Launching VIP Program for Active Broadcasters

Are you a loyal periscope broadcaster?  In addition to building an audience, you may now qualify for their VIP program, which offers a variety...
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Marketing Madness

Wow: Facebook Native Videos Generate 268% More Shares than Articles!

As someone who writes articles for a living, maybe I shouldn’t be sharing this statistic, but according to a new study of Facebook data,...
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Marketing Madness

Video Capitalizing on Global Increase in Internet Speeds

It seems like just about every day there is a new report or study that looks on how video is being used more and...
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Marketing Madness

Mobile Video Does 11x Higher ECPMs

If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice.  While most...
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Marketing Madness

AOL to be Focused on Mobile Video in 2016 (And You Should Too!)

Recent surveys show that the vast majority of marketing experts agree that most consumer engagement is occurring on mobile apps.  In addition, video is...
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Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

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Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

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Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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