Tuesday, November 5, 2024
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Marketing Madness

Get more insight in your Adword Campaigns | using Third Party Tracking Tool

Adwords is one of the main PPC advertising platforms. Over 1.2 millions business advertise on Google Adwords. The source said Google holds 44.1% in...
Udit Verma -
Lawyers Run The World

FTC Publishes Guidelines on Cross-Device Tracking

Just about everyone these days accesses the internet on multiple devices. Whether it is a PC and smartphone, a phone and tablet, office PC...
Pesach Lattin -
Marketing Madness

ImpactRadius Unveils “Media Partner Discovery” Tool

Today, Impact Radius, a pioneer in global digital marketing and performance marketing solutions, officially announced the launch of Media Partner Discovery, an innovative technology...
Pesach Lattin -
Marketing Madness

This Company Can Track Logos on TV Now

iQ Media introduced a new product that is able to automatically identify brands’ logos that appears in moving or still imagery. The platform is...
Pesach Lattin -
Email Marketing

Pinterest Looks to Work with Several Companies for Performance Marketing

Since April 2015, Pinterest has given access to buy ads and post content on its platform to certain companies that have gained Pinterest’s “Good...
Pesach Lattin -
Marketing Madness

Reddit To Start Using Tracking Software To Customize Ads

Reddit users will be seeing a change on the horizon. The CEO of Reddit, Steve Huffman, announced that they are about to change how...
Pesach Lattin -
Marketing Madness

Cake & HasOffers Tracking War Turns Dirty

You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake....
Pesach Lattin -
Marketing Madness

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased...
Kathy Neudorf -

Latest news

Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed...
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Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the...

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...
Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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