Tuesday, November 5, 2024
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Marketing Madness

Clickback Changes Guidelines Under FTC Pressure

This week ClickBank announced new guidelines that would significantly change the way that many affiliate marketers and “JV Partner” programs would be allowed to...
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Adtech

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV...
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Adtech

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to...
Adtech

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere...

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Adtech

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...
Adtech

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...

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