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Lawyers Run The World

FTC Settles with Operators of Tech Support Scams

The FTC has announced that the operators of two alleged tech support scams have agreed to settle agency charges that they deceived consumers into...
Richard B. Newman -
Lawyers Run The World

FTC Pursues Fake Tech Support Scammers

The FTC has shut down a multinational tech support company that they allege are using pop-up ads with loud siren type audio sounds, to...
Pesach Lattin -

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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