Monday, November 4, 2024
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Tag:targeting

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Marketing Madness

Marketers Ignoring Baby Boomers on YouTube Missing Out Big Time

A new report from Strike Social looked at YouTube campaigns across 25 different industries for the last year, and found some interesting things. First,...
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Marketing Madness

New Facebook Ads Can Target Those who Visited Physical Store

Trying to get people from Facebook to visit a brick-and-mortar store is one of the main reasons businesses use their ads.  While quite effective,...
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Marketing Madness

Twitter to Allow More Intrusive Ads, Updates Privacy Policy to Allow Targeting

Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however,...
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Marketing Madness

Facebook Turns off Racial Targeting for Housing, Jobs and Credit Ads

Facebook has made the decision to prohibit the use of racial targeting for housing, employment, and credit advertisers. “We are going to turn off,...
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Marketing Madness

Pinterest Offering Ad Targeting Based on Brand Related Pins

When a brand is just starting to actively use Pinterest, it can be hard to build up an audience and make it worth their...
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Specials

New Facebook Broad Targeting Rocks

Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult...
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Latest news

Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed...
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Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the...

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...
Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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