Friday, November 22, 2024
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Tag:targeting

100

Marketing Madness

Marketers Ignoring Baby Boomers on YouTube Missing Out Big Time

A new report from Strike Social looked at YouTube campaigns across 25 different industries for the last year, and found some interesting things. First,...
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Marketing Madness

New Facebook Ads Can Target Those who Visited Physical Store

Trying to get people from Facebook to visit a brick-and-mortar store is one of the main reasons businesses use their ads.  While quite effective,...
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Marketing Madness

Twitter to Allow More Intrusive Ads, Updates Privacy Policy to Allow Targeting

Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however,...
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Marketing Madness

Facebook Turns off Racial Targeting for Housing, Jobs and Credit Ads

Facebook has made the decision to prohibit the use of racial targeting for housing, employment, and credit advertisers. “We are going to turn off,...
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Marketing Madness

Pinterest Offering Ad Targeting Based on Brand Related Pins

When a brand is just starting to actively use Pinterest, it can be hard to build up an audience and make it worth their...
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Specials

New Facebook Broad Targeting Rocks

Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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