There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people worldwide having social media accounts, it has become a primary venue for brands to connect with their audiences. What is more, social media provides businesses with an unprecedented opportunity to gather … Read more
Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these advertisements are producing positive results for the advertisers, or people would stop using them, right? According to a new survey from Manta, that might not be the case. Manta reached out … Read more
Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated for certain activities, including posting on social media and other locations. To help combat this problem, TapInfluence has developed a first of its kind tool that will analyze content to determine … Read more
Just eight months ago Instagram copied a Snapchat feature, and made the ‘Stories’ option to help people get more out of their image & video social network. As of the most recent numbers, Instagram is now boasting more than 200 million daily users, compared to about 158 million that Snapchat is getting. Since Instagram is … Read more
The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people who have fallen victim to scams on social media, and being subjected to terms and conditions that are incompatible with European law. Having already written to the three companies back in … Read more
Skilled recently published a comprehensive infographic that goes over a wide range of information about social media. It includes fun facts, historical information, marketing data, and much more. Anyone who uses social media for marketing (and who doesn’t?) should really take a few minutes to look it over. Even if you’re a social media expert, … Read more
Selling digital advertising has been a profitable venture for companies like Facebook, Google, and Twitter. Snapchat is now trying to cash in on the digital advertising cash cow as well. Soon, Snapchat will be using purchasing data provided by Datalogix, which is owned by Oracle Data cloud, to measure and target ads towards it users. … Read more
Instagram is looking to improve its user experience when it comes to purchasing items that are advertised while using the service. Currently, if you see a brand post and are you are interested in purchasing that product, it is a rather involved process to get to the point where you can actually purchase it. The … Read more
With the most recent buyout talks seeing to fall through, Twitter is left on their own (at least for the moment) and it is not looking good. They have just announced that they are laying off 9% of their workforce (350 employees) in order to streamline the way the company runs. This large round of … Read more
Really Bad news, viral-video stars: Twitter just announced in a blog post that it’s shutting down the Vine mobile app within the next few months. The company also announced today, in what’s unlikely to be a coincidence, that it will be laying off 9% of its workforce as it continues to struggle to be profitable. … Read more
The social media giant, Facebook, carries news stories in their Trending Topics section, that might not be either “indisputably fake” or “profoundly inaccurate”, reports the Washington Post. Recently, a false story that appeared in the Trending Topics section claimed that Megyn Kelly, a news anchor for Fox News, had been fired based on her being … Read more
A recent survey conducted by Michigan State University found that senior citizens are more engaged with social media than many would have expected. The survey took responses from about 600 seniors, with the average age being 68. The results showed that 95% of the respondents were somewhat or very satisfied with social technologies. The lead … Read more
If you have thin skin and are easily offended, or your feelings get hurt when people say mean things, the internet might not be the place for you. Instagram, however, is taking a step toward reducing the amount of ‘inappropriate’ content that you will see on comments on your feed. Effective immediately, they have released … Read more
When a brand is just starting to actively use Pinterest, it can be hard to build up an audience and make it worth their while. The image based social network, however, is working on solving that problem by giving brands the option to advertise directly to people who have already clicked on or saved pins … Read more