Saturday, November 2, 2024

Tag:social media

Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people...

76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these...

New Tool from TapInfluence Checks for FTC Compliance

Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated...

Bad News For SnapChat: Instagram Stories More Popular

Just eight months ago Instagram copied a Snapchat feature, and made the ‘Stories’ option to help people get more out of their image &...

EU Warns Facebook over Promoted Scams

The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people...

(Infographic) 115 Must Know Facts about Social Media

Skilled recently published a comprehensive infographic that goes over a wide range of information about social media. It includes fun facts, historical information, marketing...

Snapchat Starting Precise Ad Targeting using Oracle Data Cloud

Selling digital advertising has been a profitable venture for companies like Facebook, Google, and Twitter. Snapchat is now trying to cash in on the...

Instagram Testing Direct Product Purchases

Instagram is looking to improve its user experience when it comes to purchasing items that are advertised while using the service. Currently, if you...

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From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share...
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Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with...

The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no...

Must read

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...