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Marketing Madness

8-12% Growth in Online Sales Predicted for 2017

A new report out from the National Retail Federation (NRF) predicts that 2017 is going to be another great year for online sales. They...
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Marketing Madness

Online Returns Will Put a Damper on Online Sales

Several reports indicate that during the 2016 holiday season, there was an increase in conversions from paid search advertising. Compared to 2015, the 2016...
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Marketing Madness

WOW: Free Shipping is #1 Incentive for Online Shopping

A study conducted by Walker Sands Future of Retail conducted a survey that asked questions about what motivates people to make purchases online.  While...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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