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Marketing Madness

Google Instance Search is Gone but Why?

Google Instant, the feature that would load up search results as you typed, was launched back in 2010. It was one of the major...
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Marketing Madness

New Search Options for Stories on Snapchat

In an obvious effort to keep people on their platform longer, Snapchat has recently updated their search function to help people discover more stories...
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Marketing Madness

Google Mobile Ad Revenue Surges – Higher Prices to Come?

Google released a lot of their financial numbers recently, and to put it mildly, it was a good year for the company. They had...
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Marketing Madness

1.7 Billion Bad Ads Purged from Google’s System in 2016

Google has announced that over the course of 2016 they have removed approximately 1.7 billion advertisements from its site, which is more than double...
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Marketing Madness

Apple Search Ads Show To Be A Good Investment

With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search...
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Marketing Madness

Huh? Much of Local Search is Often Not from Locals?

For businesses, capturing the local search results for their niche is extremely important.  This is because those who are looking for a local product...
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Marketing Madness

Common SEO Mistakes to Avoid when Redesigning Your Site

No matter what type of website you’re running, it is important to keep it looking and operating properly.  This means you will need to...
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Specials

SEO Spend Tops $65 Billion for 2016

When looking to drive traffic online there are many different options to consider.  One of the most popular is search engine optimization (SEO).  SEO...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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