Google Instant, the feature that would load up search results as you typed, was launched back in 2010. It was one of the major projects spearheaded by Marissa Mayer, before she moved to become CEO of Yahoo. At the time, it was seen to be a huge change in the way search was used, and … Read more
In an obvious effort to keep people on their platform longer, Snapchat has recently updated their search function to help people discover more stories based on their searches. The updated function will allow keyword searches for finding collections of Snaps that took place over a day (stories). For the moment, this new feature is only … Read more
Google released a lot of their financial numbers recently, and to put it mildly, it was a good year for the company. They had an overall revenue of $26.1 billion for the fourth quarter, which is a 22% increase year over year. Of that revenue, $22.4 billion of it was from ads, up 17% YoY. … Read more
Google has announced that over the course of 2016 they have removed approximately 1.7 billion advertisements from its site, which is more than double what they removed in 2015. These ads are considered bad for a variety of reasons such as being deceptive, predatory offers, misconduct of some type, and more. Most of the removals … Read more
With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search ads. Although Apple Search Ads launched publicly in the beginning of October of this year, with their cost-per-ad quite a bit lower than the other major players, they are proving to … Read more
For businesses, capturing the local search results for their niche is extremely important. This is because those who are looking for a local product or business are much more likely to actually come out and make a purchase than just about anyone else. According to a recent study, however, many of the local searches are … Read more
No matter what type of website you’re running, it is important to keep it looking and operating properly. This means you will need to occasionally conduct a significant redesign to keep people interested, incorporate the latest web standards, and generally keep up with latest design standards. A sign redesign can take a lot of time … Read more
When looking to drive traffic online there are many different options to consider. One of the most popular is search engine optimization (SEO). SEO has been around for a very long time and had been able to consistently provide results to marketers, when done properly. Of course, figuring out how to get the best results … Read more
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