Oh, look at Apple, stumbling into a bit of a mess, haven’t they? Hit with a whopping $1.95 billion “oopsie” fine by the EU, it appears the tech behemoth got busted for playing a bit too fast and loose with the rules of fair play. When you’re raking in a staggering $383 billion, though, a … Read more
Let’s start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A comprehensive study conducted over the span of 2022 and 2023 by esteemed attention measurement company Lumen Research, in collaboration with programmatic digital advertising giant Teads and ad effectiveness specialist Dynata, has … Read more
The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much to the delight of marketers and influencers who have been eagerly awaiting clarity on this important aspect of digital marketing. With these revisions, the FTC aims to crack down on deceptive … Read more
The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also the lifeblood of virtual worlds. In the 1990s, Ultima Online was one of the first fantasy virtual worlds. Its most engaged players—those who had a stake in how well their characters … Read more
The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report shows that, as of July, 34.8% of all TV content consumed by Americans came from streaming services like Netflix and Disney+, while only 34.4% came from cable providers like HBO. … Read more
We aren’t sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric for advertising, but more and more people are showing that it’s often a semi-fraudulent metric. Why? Viewability – just being able to see something – is not the same as actually seeing it. … Read more
A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in 2022. That would seem to put NFTS on track to beat the total of $40 billion spent last year. But Chainalysis says that since last summer, growth has come in spikes … Read more
The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. To use the 4A Framework, simply choose a topic and then come up with four different angles to approach it. For example, if you’re a financial advisor, you could write about the … Read more
Metaverse spending is predicted to total $5 trillion in 2030, according to a new report from McKinsey. The report, which surveyed 2,000 people across the US, UK, Germany, and China, found that 79% of respondents said they had already made a purchase in the metaverse. Of those who had not yet made a purchase, 60% … Read more
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number has almost doubled (17%), which means the affiliate industry is expected to lose over $3.4 billion in fraud this year. … Read more
A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of its clients and he paid a huge amount of money per month to boost his Instagram following. YouTube personality Tom Nash revealed the claims of the marketing firm that it received a monthly payment from … Read more
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