Friday, November 22, 2024
All

Tag:rtb

0

Marketing Madness

How Real Time Bidding Advertising Exchanges are Hurting Brands

Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...
Pesach Lattin -
Marketing Madness

Automated Media Buying Continues To Increase to $27 Billion

According to Dun and Bradstreet’s research, $22 Billion or more is what is expected to be spent on programmatic advertising in 2016, with it...
Pesach Lattin -
Marketing Madness

React2Media Merges with ad pepper media US

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which...
Pesach Lattin -

Latest news

Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
- Advertisement -spot_imgspot_img
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

Must read

Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com