Tuesday, November 5, 2024
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Marketing Madness

How Real Time Bidding Advertising Exchanges are Hurting Brands

Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...
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Marketing Madness

Automated Media Buying Continues To Increase to $27 Billion

According to Dun and Bradstreet’s research, $22 Billion or more is what is expected to be spent on programmatic advertising in 2016, with it...
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Marketing Madness

React2Media Merges with ad pepper media US

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which...
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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed...
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Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the...

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...
Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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