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UrbanObserver
UrbanObserver
Monday, November 4, 2024
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Marketing Madness
76% of Businesses Fail with Facebook Ads with Negative ROI
Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these...
Pesach Lattin
-
2017-05-17
Marketing Madness
Can Native Ads Be Improved Using Location Information?
Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...
Pesach Lattin
-
2016-10-21
Marketing Madness
Positioning Your Disclosure on Native Ads can Impact CTR
A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that...
Pesach Lattin
-
2016-09-29
Marketing Madness
Study: CPM Rates Do Not Equal Value
Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...
Pesach Lattin
-
2012-03-28
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Profiles
2024-11-04
Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook
Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...
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Leaders
2024-11-04
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check
Scott Schiller is a man who’s seen it all – from the early days of television ads to the...
Marketing Madness
2024-11-04
Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly...
Must read
Profiles
2024-11-04
Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook
Adam Brotman isn’t just your average tech executive; he's...
Leaders
2024-11-04
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check
Scott Schiller is a man who’s seen it all...