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UrbanObserver
UrbanObserver
Monday, December 23, 2024
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retail marketing effectiveness
CTV/OTT Streaming
The Right Way to Measure Media
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...
Daniel Aks
-
2023-07-06
Latest news
Adtech
2024-12-20
2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness
2024-12-18
What is the Perfect Ad?
Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness
2024-12-18
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...
Must read
Adtech
2024-12-20
2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...
Marketing Madness
2024-12-18
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been...