Tag:promotions

Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting around like the Big Man...

Pesach Lattin - 2024-05-16

Hiring & Management

Yogurt’s Got a New Guru: Chobani Scoops Up Marketing Maestro Thomas Ranese

We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They've just unveiled their secret...

Pesach Lattin - 2023-08-01

CTV/OTT Streaming

Netflix’s Advertising Odyssey: From Password Pirates to Advertisements and ARRRPU!

Repetitive ads on streaming platforms: Turning viewers into 'brand recall experts' and streaming services into 'ad annoyance champions' - it's a battle of wits and annoyance!

Pesach Lattin - 2023-07-21

Performance Marketing

Affiliate Marketing = Fraud in 2022

If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming...

Pesach Lattin - 2022-06-14

Leaders

Netflix to Purchase Roku?

Roku has been having a tough time lately. The once high-flying streaming company has seen its stock price drop by about 80% since July...

Pesach Lattin - 2022-06-09

Marketing Madness

Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people...

Pesach Lattin - 2022-05-25

Marketing Madness

, Scam or Legit Expert?

Works for: Title: Do you know anything about them? Rate them, leave a review!

Pesach Lattin - 2019-11-08

Profiles

Steve Hall, Scam or Legit Expert?

Works for: Steve Hall Photography Title: Photographer Do you know anything about them? Rate them, leave a review!

Pesach Lattin - 2019-11-08

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Latest news

Marketing Madness2024-10-31

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share...

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Adtech2024-10-31

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with...

Adtech2024-10-31

The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no...

Must read

Marketing Madness2024-10-31

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Adtech2024-10-31

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...