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Marketing Madness

Did Land Rover Fund Terrorism Through Buying Ads?

The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size,...
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Marketing Madness

90% Hate Programmatic Contracts

Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective.  It...
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Marketing Madness

IHeartRadio Partners with AdSwizz For Digital Radio Programmic

iHeartMedia today announced the launch of the first programmatic private marketplace for digital radio in the U.S. The private marketplace will allow select programmatic...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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