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UrbanObserver
UrbanObserver
Tuesday, November 5, 2024
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programmic
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Marketing Madness
Did Land Rover Fund Terrorism Through Buying Ads?
The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size,...
Pesach Lattin
-
2017-02-14
Marketing Madness
90% Hate Programmatic Contracts
Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective. It...
Pesach Lattin
-
2017-02-03
Marketing Madness
IHeartRadio Partners with AdSwizz For Digital Radio Programmic
iHeartMedia today announced the launch of the first programmatic private marketplace for digital radio in the U.S. The private marketplace will allow select programmatic...
Pesach Lattin
-
2016-06-20
Latest news
Adtech
2024-11-05
Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord
In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV...
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Adtech
2024-11-05
Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers
In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to...
Adtech
2024-11-05
Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.
Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere...
Must read
Adtech
2024-11-05
Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord
In a bold (and overdue) move, Audience Store has...
Adtech
2024-11-05
Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.
Digital ads are a little like confetti—thrown around in...