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Marketing Madness

Huge Changes to Google Adwords Coming

If you’re one of the millions of individuals and businesses that use AdWords you have already gone through one significant change this year with...

Pesach Lattin - 2016-06-09

Specials

5 Ways to Simplify Your Keyword Research

If you run a website or blog then you need to do proper keyword research, there’s no other way around it. The reason why...

Mustafa Khundmiri - 2012-04-05

Specials

Bidding on Trademarks Makes Sense

For many, many years it was considered a complete “no-no” to bid on other brand's trademarks. In fact, worried about possible lawsuits, many performance-marketing...

Pesach Lattin - 2012-01-31

Marketing Madness

Ways to Ensure Profitability with 7Search

It's the New Guy, back again with lessons learned and wishing to share my insight with you. I'd like to believe that the...

Alex Becker - 2011-02-15

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Adtech2024-11-22

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...

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Adtech2024-11-21

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...

Adtech2024-11-21

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

Must read

Adtech2024-11-21

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

Adtech2024-11-21

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

Tag:ppc

Latest news

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Must read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

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Zeta Global: AI Hype, Data Breaches, and Damage Control

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

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