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Tag:performance marketing

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Leaders

Leading the Way for Women in Digital Marketing: Sara Malo’s Vision

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World....
Adotat Staff -
Marketing Madness

Pinterest Adds Search Advertising

Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an...
Deeksha Bhasin -
Marketing Madness

Agencies Losing Trust with Bad Billing and Kickbacks

The Brand/Agency relationship is on the verge of changing, especially when it comes how they bill. Historically, advertising agencies have been compensated based on...
Pesach Lattin -
Marketing Madness

Asia: Social Media Used for Key Metrics for Performance Marketing

Activity on social media has become more important than market share data in assessing a campaign’s performance, while increasing numbers of brands are using...
Pesach Lattin -
Marketing Madness

Performance Marketing Executive Summit Speakers Announced

The 13th annual Performance Marketing  Executive Summit will be taking place June 7-9th at the Peabody Hotel in Memphis, TN, which is known for...
Pesach Lattin -
Marketing Madness

TradeDoubler Now Able to Pay in Local Currencies for 200+ Countries

Performance marketing group TradeDoubler has recently completed an agreement to partner with Payoneer, which will allow them to make payments in more currencies than...
Pesach Lattin -
Marketing Madness

5 Reasons Why You Need to Work with Adscend Media

Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers...
Fehzan Ali -
Specials

$1,500 A Day on Pay Per Call

Henry Ford once stated, Wealth, like happiness, is never attained when sought after directly. It comes as a by-product of providing a useful service. Henry was...
Mike Bek -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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