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How I made over $200M on Display Advertising.

Between 2004 and 2009, I focused almost completely on display advertising, buying media and converting it into cash through arbitraging CPA ads. Even when...
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Marketing Madness

Group Buying Sites will Die Out

You may have been left with the opinion, if you were fortunate enough to read my column, "How Groupon's Value Is Based on Performance,"...
Pesach Lattin -

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed...
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Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the...

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...
Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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