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Tag:Olympics

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Marketing Madness

Olympics Exposing Many to Hackers & Other Digital Threats

A report was recently released from FastCompany that looked at some of the threats that the Olympics are bringing to many unsuspecting people.  While...
Pesach Lattin -
Marketing Madness

Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics...
Megan Turner -
Marketing Madness

Prepping Your Mobile Strategy for 2016 Olympics

The 2016 Olympic games are just around the corner.  While they are taking place in Rio and will be largely viewed on television, there...
Pesach Lattin -

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Adtech

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV...
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Adtech

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to...
Adtech

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere...

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Adtech

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...
Adtech

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...

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