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Tag:native

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Marketing Madness

[Native] Webcast: FTC Attorney Addresses Compliance Issues in Native Advertising

The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Laura M. Sullivan, Senior Attorney,...
Pesach Lattin -
Marketing Madness

Trump Fallout Hurting Breitbart News, Taboola Doubles Down on Partnership

Love him or hate him, there is no doubt that the election of Donald Trump is having a huge impact on just about every...
Pesach Lattin -
Marketing Madness

Do’s and Don’ts of Mobile Native Advertising

Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising...
Daneka Soudak -
Marketing Madness

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...
Pesach Lattin -
Marketing Madness

Positioning Your Disclosure on Native Ads can Impact CTR

A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that...
Pesach Lattin -
Leaders

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...
Pesach Lattin -
Marketing Madness

Content.Ad Appoints Key Executives in Expansion

Content.ad, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives - Michael Rosenberg as Chief...
Pesach Lattin -
Marketing Madness

CBS Partners with Revcontent for Native Advertising

Today, Revcontent announces its newest exclusive partner, CBS Television. CBS Television, the foremost company in TV syndication with leading cable shows including Entertainment Tonight,...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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