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Tag:Native Advertising

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Lawyers Run The World

FTC Report Examining Issues of Consumer Recognition of Native Advertising

On December 15, 2017, the FTC released a staff report that summarizes agency-commissioned research from 2014-2015.  The research explores consumer recognition of paid search advertising...
Richard B. Newman -
Marketing Madness

Don’t Kill Native Off — Especially on Mobile

Native has been getting a bad rap lately. PacedM recently reported that only 33 percent of native ads were renewed in 2016. That’s not...
Jeff Kamikow -
Marketing Madness

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...
Pesach Lattin -
Marketing Madness

Five Important Facts about Native Advertising

Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for...
Pesach Lattin -

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed...
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Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the...

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...
Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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