Friday, November 22, 2024
All

Tag:native

12200

Marketing Madness

Native Ad Buying Climbs by 74% Through Q1 2017

A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016...
Pesach Lattin -
Marketing Madness

Google AdSense Introducing New Format for Mobile Native Advertising

Native ads have long been a big hole in the lineup of Google’s AdSense platform. These types of ads have been shown to be...
Pesach Lattin -
Marketing Madness

Revcontent Confirms that They are Purchasing Rover for Granular Personalization

Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased Rover. Rover is a...
Pesach Lattin -
Marketing Madness

Bad NewS: Just 33% Renewed Native Ads in 2016

Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness....
Pesach Lattin -
Marketing Madness

Medium Fires 1/3 of Staff and Kills Native Advertising

Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the portion of its operations...
Pesach Lattin -
Marketing Madness

Yahoo Announces New Native Ad Experience for Marketers

If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having...
Pesach Lattin -
Marketing Madness

Bad News for Native: Most Find it Deceptive

A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people...
Pesach Lattin -
Email Marketing

7 Ways to Build Customer Loyalty with Automatic Content Marketing

Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing....
Pesach Lattin -
123Page 1 of 3

Latest news

Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
- Advertisement -spot_imgspot_img
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

Must read

Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com