Tag:native

12200

Marketing Madness

Native Ad Buying Climbs by 74% Through Q1 2017

A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016...

Pesach Lattin - 2017-07-11

Marketing Madness

Google AdSense Introducing New Format for Mobile Native Advertising

Native ads have long been a big hole in the lineup of Google’s AdSense platform. These types of ads have been shown to be...

Pesach Lattin - 2017-07-10

Marketing Madness

Revcontent Confirms that They are Purchasing Rover for Granular Personalization

Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased Rover. Rover is a...

Pesach Lattin - 2017-03-01

Marketing Madness

Bad NewS: Just 33% Renewed Native Ads in 2016

Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness....

Pesach Lattin - 2017-01-09

Marketing Madness

Medium Fires 1/3 of Staff and Kills Native Advertising

Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the portion of its operations...

Pesach Lattin - 2017-01-09

Marketing Madness

Yahoo Announces New Native Ad Experience for Marketers

If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having...

Pesach Lattin - 2017-01-09

Marketing Madness

Bad News for Native: Most Find it Deceptive

A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people...

Pesach Lattin - 2017-01-01

Email Marketing

7 Ways to Build Customer Loyalty with Automatic Content Marketing

Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing....

Pesach Lattin - 2016-12-03

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Leaders2025-01-15

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Leaders2025-01-15

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Marketing Madness2025-01-07

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...