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Tag:native

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Marketing Madness

Native Ad Buying Climbs by 74% Through Q1 2017

A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016...
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Marketing Madness

Google AdSense Introducing New Format for Mobile Native Advertising

Native ads have long been a big hole in the lineup of Google’s AdSense platform. These types of ads have been shown to be...
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Marketing Madness

Revcontent Confirms that They are Purchasing Rover for Granular Personalization

Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased Rover. Rover is a...
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Marketing Madness

Bad NewS: Just 33% Renewed Native Ads in 2016

Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness....
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Marketing Madness

Medium Fires 1/3 of Staff and Kills Native Advertising

Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the portion of its operations...
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Marketing Madness

Yahoo Announces New Native Ad Experience for Marketers

If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having...
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Marketing Madness

Bad News for Native: Most Find it Deceptive

A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people...
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Email Marketing

7 Ways to Build Customer Loyalty with Automatic Content Marketing

Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing....
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