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UrbanObserver
UrbanObserver
Tuesday, October 29, 2024
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mthink
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Leaders
M’thinks that Chris Trayhorn Knows Performance
A few years ago someone told me that someone was making a print magazine for the performance marketing industry. I was pretty damn sure...
Pesach Lattin
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2011-03-23
Latest news
Leaders
2024-10-29
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while...
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Adtech
2024-10-29
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope....
Adtech
2024-10-29
ID5: The Little Identity Solution That Couldn’t” – Why $20 Million Can’t Buy You Friends (or Profit)
Alright, let’s unpack the saga of ID5, the ad-tech "identity solution" that was supposed to be the cookieless messiah...
Must read
Leaders
2024-10-29
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Let’s be clear: Laurel Rossi isn’t here to join...
Adtech
2024-10-29
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Meet Mark Coleman, a venture capitalist who doesn’t give...