Tag:mobile

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Marketing Madness

How to Live Stream the 2016 Presidential Conventions

With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are...

Megan Turner - 2016-07-18

Marketing Madness

Prepping Your Mobile Strategy for 2016 Olympics

The 2016 Olympic games are just around the corner. While they are taking place in Rio and will be largely viewed on television, there...

Pesach Lattin - 2016-07-15

Marketing Madness

Mobile Video Does 11x Higher ECPMs

If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice. While most...

Pesach Lattin - 2016-07-05

Lawyers Run The World

Will InMobi Shutdown after FTC Problems?

Indian based company, InMobi, which is one of the largest mobile ad networks, has recently agreed to a settlement in a case which claimed...

Pesach Lattin - 2016-06-29

Lawyers Run The World

Wireless Carriers Ad Business May Be Shut Down by FCC

Wireless carriers like Verizon, AT&T and others have been looking to expand their mobile advertising segments of their business. These carriers are creating video...

Pesach Lattin - 2016-06-15

Marketing Madness

Google Changes Bidding Rules Making Targeting Easier

Recent numbers from Google have shown that more than half of the searches going through their search engine are now happening on mobile devices. ...

Pesach Lattin - 2016-05-26

Marketing Madness

Facebook Shuts Down Ad Exchange

Facebook’s Ad Exchange (FBX) has been a service that allows third party companies to purchase ads on the social network for quite a few...

Pesach Lattin - 2016-05-26

Marketing Madness

This Mobile Carrier Will Start to Block All Ads Starting June 13th

The UK mobile carrier Three is making some waves in the ad industry this week. They have announced that on June 13th, they will...

Pesach Lattin - 2016-05-26

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What is the Perfect Ad?

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...