Friday, November 22, 2024

Tag:mobile

How to Live Stream the 2016 Presidential Conventions

With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are...

Prepping Your Mobile Strategy for 2016 Olympics

The 2016 Olympic games are just around the corner.  While they are taking place in Rio and will be largely viewed on television, there...

Mobile Video Does 11x Higher ECPMs

If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice.  While most...

Will InMobi Shutdown after FTC Problems?

Indian based company, InMobi, which is one of the largest mobile ad networks, has recently agreed to a settlement in a case which claimed...

Wireless Carriers Ad Business May Be Shut Down by FCC

Wireless carriers like Verizon, AT&T and others have been looking to expand their mobile advertising segments of their business.  These carriers are creating video...

Google Changes Bidding Rules Making Targeting Easier

Recent numbers from Google have shown that more than half of the searches going through their search engine are now happening on mobile devices. ...

Facebook Shuts Down Ad Exchange

Facebook’s Ad Exchange (FBX) has been a service that allows third party companies to purchase ads on the social network for quite a few...

This Mobile Carrier Will Start to Block All Ads Starting June 13th

The UK mobile carrier Three is making some waves in the ad industry this week.  They have announced that on June 13th, they will...

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Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

Must read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...