Monday, December 23, 2024

Tag:mobile

New Platform to Help Fill Ad Spots in Apps Launched by Mobvista

Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their...

Study: Desktop Advertising is Crashing Fast

Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent.  According to...

Facebook Warns Advertisers About Mobile Speed

The push to improve mobile speeds continues, this time with Facebook.  The social network has issued a warning to all of their advertisers that...

Mobile Apps Advertising Dominates in Asia-Pacific Countries

A new study from Opera Mediaworks has looked at where mobile advertising money is being spent in the Asia-Pacific countries (APAC), and perhaps more...

Get a Cheap Mobile Phone in Exchange for Ads?

Multiple companies in the past have attempted to offer smart phone users the option to view ads on their phones in exchange for a...

Just 31% of Marketers Have Mobile Strategy in Place

You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas.  This includes...

Twitter Reports 89% of Ad Revenue is Mobile

Twitter has been running into a lot of issues recently, especially in areas of revenue generation and keeping the shareholders happy.  With mobile being...

Tinder Launches New Group Feature – Tinder Social

Tinder, the world’s largest dating app with more than 26 million daily users, launched Tinder Social on Thursday–a new feature that enables groups of friends...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...