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Marketing Madness

Making Ads You can Really Feel?

When it comes to advertising, innovation often means engagement from users. Keep up with the latest advancements can mean better brand recognition, and therefore...
Pesach Lattin -
Marketing Madness

Google Mobile Ad Revenue Surges – Higher Prices to Come?

Google released a lot of their financial numbers recently, and to put it mildly, it was a good year for the company. They had...
Pesach Lattin -
Marketing Madness

Desktop Purchasing Grew? During Holiday Season Yep!

A new comScore report came out and reports that for the time frame of November 1 through December 18 of this year’s holiday season....
Pesach Lattin -
Marketing Madness

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...
Pesach Lattin -
Marketing Madness

Most Mobile Users Engage with Ads after 7 Seconds

33Across has just released a report that looked at how online ads perform on mobile devices, and how users interact with them. The report...
Pesach Lattin -
Marketing Madness

Mobile Passes Desktop for Global Internet Usage

StatCounter has recently announced that according to their data, mobile devices are generating more of the total global internet traffic than PCs for the...
Pesach Lattin -
Marketing Madness

Do’s and Don’ts of Mobile Native Advertising

Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising...
Daneka Soudak -
Leaders

FTC Not Giving Up Battle Against AT&T

The FTC is looking to continue its battle with AT&T even after an appellate court dismissed the FTC’s lawsuit against them, asserting that AT&T...
Pesach Lattin -
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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed...
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Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the...

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...
Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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