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Marketing Madness

Making Ads You can Really Feel?

When it comes to advertising, innovation often means engagement from users. Keep up with the latest advancements can mean better brand recognition, and therefore...
Pesach Lattin -
Marketing Madness

Google Mobile Ad Revenue Surges – Higher Prices to Come?

Google released a lot of their financial numbers recently, and to put it mildly, it was a good year for the company. They had...
Pesach Lattin -
Marketing Madness

Desktop Purchasing Grew? During Holiday Season Yep!

A new comScore report came out and reports that for the time frame of November 1 through December 18 of this year’s holiday season....
Pesach Lattin -
Marketing Madness

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...
Pesach Lattin -
Marketing Madness

Most Mobile Users Engage with Ads after 7 Seconds

33Across has just released a report that looked at how online ads perform on mobile devices, and how users interact with them. The report...
Pesach Lattin -
Marketing Madness

Mobile Passes Desktop for Global Internet Usage

StatCounter has recently announced that according to their data, mobile devices are generating more of the total global internet traffic than PCs for the...
Pesach Lattin -
Marketing Madness

Do’s and Don’ts of Mobile Native Advertising

Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising...
Daneka Soudak -
Leaders

FTC Not Giving Up Battle Against AT&T

The FTC is looking to continue its battle with AT&T even after an appellate court dismissed the FTC’s lawsuit against them, asserting that AT&T...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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