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Marketing Madness

Nearly 70% of Digital Media Time Spent on Mobile

The new “2017 US Cross-Platform Future in Focus” report from comScore has recently been released, and it contains some interesting, though not necessarily surprising,...
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Marketing Madness

AMP Pages Giving Incorrect Stats Due to Bug

Accelerated Mobile Pages, or AMP, is a service backed by Google that is designed to speed up your site’s load times on mobile devices....
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Marketing Madness

Mobile Video Usage Nearly Caught Up to Desktop

Thanks in part to the growing data limits, and the launch of many unlimited data plans, more and more people are using their mobile...
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Marketing Madness

63% of Adults Hate Mobile Apps Because of Annoying Ads

A new survey commissioned by Tutela asked 600 users in the UK and US about their mobile app usage. In it, they found that...
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Marketing Madness

Mobile Now Makes Up 21% of Online Spending

comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as...
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Marketing Madness

Top 5 countries Targeted by Mobile Ad Fraud

Click Mob has recently released a new report that looks at click fraud, among other things, and how it is impacting the ad industry....
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Marketing Madness

Canadians Becoming Addicted to Apps in 2016

A new report from Flurry, a subsidiary of Yahoo, released a report that found that Canadians are rapidly increasing the amount of time they...
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Marketing Madness

Google AMP Ads load 6X Faster!

Having pages load quickly is essential for providing users with a good experience. In addition, faster load times can help improve rankings on Google...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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