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Marketing Madness

The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities

Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have...
Pesach Lattin -
Leaders

8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...
Pesach Lattin -
Marketing Madness

Why is Snapchat Becoming essential for Mobile Marketing on iOS?

In a recent ROI report from Singular, Snapchat has shown some very significant growth in terms of their importance for mobile marketing. This is...
Pesach Lattin -
Marketing Madness

Dirty Tricks for Driving Mobile Traffic

For marketers, there are times when your only real goal is to drive traffic to a page, regardless of the overall quality. Simply getting...
Pesach Lattin -
Marketing Madness

IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion

The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive....
Pesach Lattin -
Marketing Madness

RingPartner Releases Insight Report for Mobile Performance Marketing

RingPartner, one of the first performance marketing companies to focus solely on the click-to-call niche, is excited to release its 2017 Inbound Call and...
Pesach Lattin -
Marketing Madness

Do Visitors Really Care about a Good Mobile Experience? (Survey Says No!)

For the last several years it has been ‘beaten’ into the minds of marketers that it is absolutely critical to have a great mobile...
Pesach Lattin -
Marketing Madness

Apps to be $139 Billion Per Year Market by 2021

A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright....
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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