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Tag:media channel calibration

CTV/OTT Streaming

The Right Way to Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...
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CTV/OTT Streaming

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on...
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Leaders

From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle

Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a...
Adtech

DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.

We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic...

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CTV/OTT Streaming

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing...
Adtech

DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.

We’re talking about DSPs—those clunky, overstuffed jalopies that are...

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