Tag:media buying

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Marketing Madness

Mobile Now Makes Up 21% of Online Spending

comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as...

Pesach Lattin - 2017-02-21

Marketing Madness

Did Land Rover Fund Terrorism Through Buying Ads?

The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size,...

Pesach Lattin - 2017-02-14

Marketing Madness

Four Important Reasons You Should Test Facebook Dark Posts

Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status...

Pesach Lattin - 2016-06-07

Leaders

One Question with Isiah Pohlert on Media Buying

My next victim in the "One Question" series is Isiah Pohlert, whom I had the pleasure to "formally" meet in San Diego during the...

Ricky Ahuja - 2015-04-23

Latest news

Adtech2024-11-05

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to...

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Adtech2024-11-05

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere...

Profiles2024-11-04

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...

Must read

Adtech2024-11-05

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...

Profiles2024-11-04

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

Tag:media buying

Latest news

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Must read

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

ARCHIVE

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Must Read

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

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Tag:media buying

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ARCHIVE

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