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Tag:media buying

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Marketing Madness

Mobile Now Makes Up 21% of Online Spending

comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as...
Pesach Lattin -
Marketing Madness

Did Land Rover Fund Terrorism Through Buying Ads?

The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size,...
Pesach Lattin -
Marketing Madness

Four Important Reasons You Should Test Facebook Dark Posts

Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status...
Pesach Lattin -
Leaders

One Question with Isiah Pohlert on Media Buying

My next victim in the "One Question" series is Isiah Pohlert, whom I had the pleasure to "formally" meet in San Diego during the...
Ricky Ahuja -

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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