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CTV/OTT Streaming

The Right Way to Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...
Daniel Aks -
Marketing Madness

We Must Adopt Attention Metrics in Brand Advertising Now

I remember when I started making money on banners, in 1996 with a company called Flycast, where I ran impressions at something like $100...
Pesach Lattin -

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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