Friday, November 22, 2024
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Tag:marketing

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Marketing Madness

Most Mobile Users Engage with Ads after 7 Seconds

33Across has just released a report that looked at how online ads perform on mobile devices, and how users interact with them. The report...
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Marketing Madness

Online Advertising Fraud Fraud in UK on Decline

The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant...
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Email Marketing

Why is LeadClick’s CoreLogic vs. FTC So Important to Affiliate Marketing?

LeadClick (now owned by CoreLogic) managed an affiliate marketing network, until it closed its doors in 2011 and moved it's entire business to CoreLogic....
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Marketing Madness

Marketer Scams Donald Trump Supporters Millions with Genius Ads

Like him or hate him, there is no question that supporters of Donald Trump are extremely passionate, and will go great lengths to help...
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Marketing Madness

Moz to Eliminate 28% of Workforce

Moz is one of the better known digital marketing software providers.  They have been in the business for about 12 years now, and have...
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Leaders

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...
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Marketing Madness

Just 31% of Marketers Have Mobile Strategy in Place

You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas.  This includes...
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Lawyers Run The World

1-800 Contacts in Trouble for Anti-Competitive Marketing Agreements

he Federal Trade Commission (FTC) has announced a lawsuit against 1-800 Contacts, charging the online retailer of contact lenses with allegations of unlawfully orchestrating...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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