Wednesday, January 22, 2025

Tag:marketing

Most Mobile Users Engage with Ads after 7 Seconds

33Across has just released a report that looked at how online ads perform on mobile devices, and how users interact with them. The report...

Online Advertising Fraud Fraud in UK on Decline

The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant...

Why is LeadClick’s CoreLogic vs. FTC So Important to Affiliate Marketing?

LeadClick (now owned by CoreLogic) managed an affiliate marketing network, until it closed its doors in 2011 and moved it's entire business to CoreLogic....

Marketer Scams Donald Trump Supporters Millions with Genius Ads

Like him or hate him, there is no question that supporters of Donald Trump are extremely passionate, and will go great lengths to help...

Moz to Eliminate 28% of Workforce

Moz is one of the better known digital marketing software providers.  They have been in the business for about 12 years now, and have...

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...

Just 31% of Marketers Have Mobile Strategy in Place

You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas.  This includes...

1-800 Contacts in Trouble for Anti-Competitive Marketing Agreements

he Federal Trade Commission (FTC) has announced a lawsuit against 1-800 Contacts, charging the online retailer of contact lenses with allegations of unlawfully orchestrating...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...