Sunday, December 22, 2024

Tag:marketing

Most Mobile Users Engage with Ads after 7 Seconds

33Across has just released a report that looked at how online ads perform on mobile devices, and how users interact with them. The report...

Online Advertising Fraud Fraud in UK on Decline

The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant...

Why is LeadClick’s CoreLogic vs. FTC So Important to Affiliate Marketing?

LeadClick (now owned by CoreLogic) managed an affiliate marketing network, until it closed its doors in 2011 and moved it's entire business to CoreLogic....

Marketer Scams Donald Trump Supporters Millions with Genius Ads

Like him or hate him, there is no question that supporters of Donald Trump are extremely passionate, and will go great lengths to help...

Moz to Eliminate 28% of Workforce

Moz is one of the better known digital marketing software providers.  They have been in the business for about 12 years now, and have...

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...

Just 31% of Marketers Have Mobile Strategy in Place

You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas.  This includes...

1-800 Contacts in Trouble for Anti-Competitive Marketing Agreements

he Federal Trade Commission (FTC) has announced a lawsuit against 1-800 Contacts, charging the online retailer of contact lenses with allegations of unlawfully orchestrating...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...