Friday, November 22, 2024

Tag:marketing

FTC 2016 Annual Highlights

On March 28, 2017, the Federal Trade Commission released its 2016 Annual Highlights. The Highlights demonstrate the agency’s ongoing efforts to protect consumers and...

Google Boycott Grows After YouTube Refuses to Remove Terrorist Videos

Two of the world's largest telcos, AT&T and Verizon, have joined a growing number of blue chip brands to pull advertising on YouTube and...

Making Shopify Work Better with Free Amazing Shipping Options

Onmichannel is the new norm for retailers, with research showing that the more customers engage with a retailer’s touchpoints, the more likely they are...

[VIDEO] How Not to Be Scammed by Affiliate Marketing Gurus

IN the marketing industry, Gurus have mastered the art of persuasion and have utilized it to their advantage. This in most instances means that...

Ikea Removes “Dirty Slutty” Women from Catalog then apologizes.

After Swedish home furnishing giant IKEA distributed a separate store catalog in Israel, excluding pictures of women, Ynet reported on Wednesday, then apologized after enormous criticism The...

Busted: 6 Affiliate Marketing Myths

1. Myth: Affiliate marketing is really easy Despite what every "make money from home" douchebag wants to tell you, it's not going to be easy...

How Affiliate Marketers Are Scoring 50% Conversion Rates

When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with...

4 Ways to Prevent Fraud in Your Affiliate Program

An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and...

Latest news

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

Must read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...