Tuesday, November 5, 2024

Tag:living social

Group Buying Sites will Die Out

You may have been left with the opinion, if you were fortunate enough to read my column, "How Groupon's Value Is Based on Performance,"...

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Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV...
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Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to...

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere...

Must read

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...