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1350

Marketing Madness

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Let's start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A...

Pesach Lattin - 2023-08-24

Leaders

Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)

In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles...

Pesach Lattin - 2023-07-18

CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...

Pesach Lattin - 2022-08-19

Crypto Blockchain

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in...

Pesach Lattin - 2022-06-24

Profiles

Sam Decker, Scam or Legit Expert?

Works for: Fair Worlds Title: Co-founder and Executive Chairman (VR/AR) Do you know anything about them? Rate them, leave a review!

Pesach Lattin - 2019-11-08

Profiles

Michael Snow, Scam or Legit Expert?

Works for: United Way Title: Senior Director Business Development Do you know anything about them? Rate them, leave a review!

Pesach Lattin - 2019-11-08

Profiles

David Beroff, Scam or Legit Expert?

Works for: note.com LLC Title: Owner Do you know anything about them? Rate them, leave a review!

Pesach Lattin - 2019-11-08

Profiles

Susan Bratton

Works for: The20, LLC. Title: CEO Do you know anything about them? Rate them, leave a review!

Pesach Lattin - 2019-11-08

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Latest news

Leaders2025-01-15

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

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Marketing Madness2025-01-07

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

Lawyers Run The World2025-01-07

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Leaders2025-01-15

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Marketing Madness2025-01-07

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...