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Marketing Madness

Seven Easy Ways To Optimize for B2B Lead Generation

There is more and more research that B2B Lead Buyers are starting their entire process on the Internet. Even if they already have known...
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Lawyers Run The World

Biggest Edu Scam Ever Shut Down: Gigats.com & Softrock Fraud

EducationMatch, Softrock and Gigats all part of largest EDU scam ever – fined $90 Million by the FTC as part of settlement. Owner Ayman...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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