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Marketing Madness

Seven Easy Ways To Optimize for B2B Lead Generation

There is more and more research that B2B Lead Buyers are starting their entire process on the Internet. Even if they already have known...
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Lawyers Run The World

Biggest Edu Scam Ever Shut Down: Gigats.com & Softrock Fraud

EducationMatch, Softrock and Gigats all part of largest EDU scam ever – fined $90 Million by the FTC as part of settlement. Owner Ayman...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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